Learn how great software companies are run.
Our energising online format connects you with smart people & helps you build a better business.
Here you’ll find an intro video, speakers, & schedule. We’ve also put together some new registration options for 2021.
Don’t Watch a Stream, Bathe in It
Come prepared to discuss, learn, & connect with your people. Business of Software is interactive & engaging, “not a stream you watch”. It’s an event you make great.
See what people say about the value & the difference in this (short) video:
Speakers to Meet & Learn From
Networking & Breakout Sessions
Our absolute priority is you have the opportunity to meet & talk to attendees & speakers.
The community is an integral part of the BoS Conference experience — it’s no different online. We encourage honest discussion & active listening; not a bravado-filled, empty business card exchange.
There are 4 ways to connect with other attendees:
- Coffee Line Chats
More than chance encounters with interesting people. Choose the conversations you join by topic or opt for some chance encounters. - Group Exercises
Puzzle over difficult questions with other smart entrepreneurs (and get to know them in the process). - Topic-Focused Breakouts
Interactive sessions led by experts covering growth strategy, product management, company culture, leadership, & more. - Slack
Organise your own breakout discussions, individually message other attendees, & share cat pictures.
Schedule
Day 1: 26th April 2021
12:00 BST/07:00 ET
12:30 BST/07:30 ET
Doors Open
Conference Opens. Intros, Getting the Most From Your Time, Speed Networking
13:00 BST/08:00 ET
Inflection Points on a Journey from Side Hustle to 1,000 People - Jason VandeBoom, ActiveCampaign
Leg Stretch, Comfort Break, Fuel Stop
14:30 BST/09:30 ET
Networking & Breakouts
- Tips and Tricks for Using Digital Tools for Better Teamwork - Stefano Mastrogiacomo
- Why Don’t Your Customers Care About Your Website? - Joe Leech
- Entrepreneurs Anonymous: Scaling a Tech Business is Hard - Gareth Marlow
- Fixing Churn: Getting to the Root Cause - Matt Lerner
- More...
15:30 BST/10:30 ET
Reflections on Growing a Remote Company in a Pandemic — Wade Foster & Amir Salihefendic
Leg Stretch, Comfort Break, Fuel Stop
17:00 BST/12:00 ET
Networking & Breakouts
- Follow Up Q&A Wade Foster, Zapier & Amir Salihefendic, Doist
- Negotiating your Product Roadmap with Stakeholders - Bruce McCarthy
- Making Sense of OKRs - Radhika Dutt
- Building a Successful Software Ecosystem - PJ Marquez
- More...
18:00 BST/13:00 ET
The Pros and Cons of Setting your own Goals as an Entrepreneur — Sahil Lavingia, Gumroad
19:15 BST/14:15 ET
Conference Day 1 Close, Networking Remains Open
Day 2: 27th April 2021
12:30 BST/07:30 ET
Session Opens. Recap, Getting the Most From Your Day, Speed Networking
13:00 BST/08:00 ET
Mapping the Future of Your Business — Simon Wardley, Wardley Mapping
Leg Stretch, Comfort Break, Fuel Stop
14:30 BST/09:30 ET
Networking & Breakouts
- Follow up Q&A Simon Wardley, Wardley Mapping
- Hiring Challenges Across Territories - Tim Burgess
- Thinking Through Your Sales Challenges - Paul Kenny
- Entrepreneurs Anonymous: Scaling a Tech Business is Hard - Gareth Marlow
- More...
15:30 BST/10:30 ET
The Future of Work and the Workplace — Yodit Stanton, Open Sensors
Leg Stretch, Comfort Break, Fuel Stop
17:00 BST/12:00 ET
Networking & Breakouts
- Solving Your Gnarliest Product Problems - Rich Mironov
- Follow Up Q&A and Discussion Future of Work & Workplace - Yodit Stanton
- How Founders Can Get Better at Marketing - Asia Orangio
- More...
18:00 BST/13:00 ET
Is Your Product as Easy to Use as You Think? — Scott Berkun, Author
19:15 BST/14:15 ET
Conference Close, Networking Remains Open