Simon Wardley

Founder, Wardley Mapping

Simon is a former CEO, advisor of startups (all now acquired by US Giants), a fellow of Open Europe and the inventor of Wardley Mapping.

A geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether behavioural patterns, environmental risks, developing novel computer systems – or managing companies. He’s a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics.

A Wardley map describes the structure of a business or service and maps the components needed to serve its customers. As a CEO, Simon had difficulty answering the question’ “Does this strategy makes sense?” Having searched for a framework to help answer that question, he couldn’t find one – so he developed and open sourced Wardley maps.

Mapping the Future for Your Business

Maps have helped us make sense of the world – to identify resources, dictate movement, mark territory, make sense of the world and more – for centuries. Simon Wardley is an expert in helping you to map the shifting landscape of technology and value. He has revolutionized how businesses map their processes, in order to create more effective and efficient business structures.

Simon will introduce you to the concept of Wardley mapping and how it can help you understand and exploit the rapidly evolving business landscape your business exists in today.

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