Jason VandeBoom

CEO & Founder, ActiveCampaign

Jason VandeBoom is the CEO of ActiveCampaign, founded in 2003 as a means to fund his degree in fine arts. He’s a self-taught software engineer and technologist.

ActiveCampaign is a marketing automation platform designed for great customer experience. ActiveCampaign has over 145,000 customers in more than 170 countries and 850 employees with plans to hit 1,000 within the year. Jason went against a lot of traditional advice for startups: staying in your lane; not going after big companies as your first customers; treating customer support as a cost center…

Those unorthodox decisions have been key to the growth of ActiveCampaign.

Inflection Points on a Journey from Side Hustle to 1,000 People

Jason will talk about some of the key points in the growth of ActiveCampaign from part time side hustle in 2003, through bootstrapped, steady growth over 10+ years, to a rapid acceleration from 2016.

We’ll consider:

  • What changes for a company and for a CEO founder as you grow.
  • ActiveCampaign’s thinking and approach to expansion.
  • How in 2020, Jason approached the challenges of culture and quality control leading a rapidly expanding company that suddenly had a dispersed workforce.
  • Having adapted to a new way of working in the past year, how does the company see the future?

You will learn how one founder approached some of the strategic, emotional, leadership and personal growth challenges that inevitably come with building a successful company.