Bruce McCarthy

Founder, Product Culture

Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations.

He helps companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through workshops, mentoring, and team coaching. Bruce is a serial entrepreneur, prolific writer, organizer, and participant in product management, agile, UX, and innovation events around the world. He literally wrote the book on roadmapping-Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty.


Breakout Session: Negotiating your Product Roadmap with Stakeholders

Building a product roadmap is relatively simple. Negotiating and communicating with stakeholders across your business with competing priorities so that your teams are aligned is often the point that product managers find hardest.

Bruce will answer some of your questions and share his experience of the art and science of negotiating with stakeholders and leave you with tips and tricks that will help you to address the hardest part of the process.