Marketing
- Des Traynor: Product Strategy – Revisited
- Claire Suellentrop: Getting Out Of The Echo Chamber – How To Use JTBD To Perfect Your Product’s Messaging
- Derek Sivers: Philosophy of Customer Service
- David Cancel: Creating a Data-driven Business
- Andrus Purde: Evolution of a SaaS Marketing Team
- April Dunford: Positioning For Growth – How To Make Complex Products Obviously Awesome
- Asia Orangio: Seven Horrors of Go To Market and How to Avoid Them
- Sunish Gupta on Accessibility: Busting The Myths
- Understanding How To Price Your SaaS | Q&A with Rich Mironov
- “It’s definitely my favourite conference of the year. Time after time Business of Software delivers.”
- Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019
- Bootstrapping A Business In The Face Of Well-Funded Competition | Laura Roeder, MeetEdgar | BoS Europe 2018
- “Oops, I Did A Marketing” | Shawn Anderson & Shane Corellian, PDQ.com | BoS USA 2018
- Get Out Of The Echo Chamber: How To Use Jobs To Be Done To Perfect Your Product’s Messaging | Claire Suellentrop, Userlist.io | BoS USA 2018
- How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post
- 5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book
- Building A High-Growth Startup Sustainably | Nilan Peiris, TransferWise | BoS Europe 2018
- Seth Godin Quotes From Lessons Learned in 33 Years in the Software Industry
- Scaling SaaS Marketing | Hangout with Andrus Purde
- Evolution of a SaaS Marketing Team + AMA | Andrus Purde, Outfunnel | BoS Europe 2017