Matt Lerner: JTBD Live Website Teardowns

In this breakout group, Matt will offer constructive criticism and comments on the websites of participants. You will learn whether your messaging and the structure of your site is as effective as you need it to be and offer some constructive ideas to make changes that both resonate with your customers and prospects and achieve the goals you have set yourself.

Matt’s co-founder, Nopadon, spoke at BoS Conference Europe this year and then stepped in to deliver a similar session live on stage when one of the speakers had to drop out because of Covid. For many participants, this was the single most useful session of the conference. He will offer his feedback to you on a scale of 1-10, where 1 is very kind and 10 is completely frank. If you are taking part, you should consider asking for the feedback to be turned up to 11.

You will learn: how applying JTBD insights to your website will help you to:

  • Find specific customer language that resonates and converts
  • Identify and address the key anxieties and objections of your potential customers
  • Draft and optimise landing pages, ads and app store listings

Matt Lerner
Matt Lerner

Matt Lerner

Co-Founder, SYSTM

Matt is co-founder of SYSTM (formerly Startup Core Strengths) and is obsessed with how startups can take a team of a dozen or so talented people to create a business and grow to be worth billions, help millions of people, and change the world.

He joined PayPal in 2004 as head of growth, made plenty of mistakes along the way and has spent the last 9 years with startups, studying, experimenting, and looking for patterns of success and failure to discover what works consistently across companies, and what fails.

He published, ‘Growth Levers and How to Find Them’ in 2024. In the words of Sean Ellis:

“What every founder needs to know about marketing – read this before you hire a Head of Growth.”

He lives outside London with his wife, a molecular biologist and two daughters.

You can check more of Matt’s talks here.


Next Event

25-26 March – 🇬🇧 Cambridge UK

BoS Europe returns to Cambridge UK

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