Matt Lerner: JTBD Live Website Teardowns

In this breakout group, Matt will offer constructive criticism and comments on the websites of participants. You will learn whether your messaging and the structure of your site is as effective as you need it to be and offer some constructive ideas to make changes that both resonate with your customers and prospects and achieve the goals you have set yourself.

Matt’s co-founder, Nopadon, spoke at BoS Conference Europe this year and then stepped in to deliver a similar session live on stage when one of the speakers had to drop out because of Covid. For many participants, this was the single most useful session of the conference. He will offer his feedback to you on a scale of 1-10, where 1 is very kind and 10 is completely frank. If you are taking part, you should consider asking for the feedback to be turned up to 11.

You will learn: how applying JTBD insights to your website will help you to:

  • Find specific customer language that resonates and converts
  • Identify and address the key anxieties and objections of your potential customers
  • Draft and optimise landing pages, ads and app store listings

Matt Lerner

Co-Founder, Startup Core Strengths

Matt ran growth at PayPal and has worked with countless startups since as an investor and coach. He’s also spoken at BoS to discuss how to align your org around metrics that matter.

After moving to London, he developed and led 500 Startups “Distro Dojo” growth accelerator, which helped 35 startups achieve an average YoY growth of 250%. After watching hundreds of European startups waste investors’ money on bad marketing hires and expensive non-scalable tactics, Matt founded Startup Core Strengths, a structured coaching program to help startups learn the foundational mindset and habits to drive sustainable growth. Matt occasionally lectures on Startup Marketing at Imperial College and Stanford Business School.

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