15 Slides. 30 seconds each. Your Subject. Our Stage. Haven’t worried you yet? Great! Let’s see what you have to say.

Last week we had the absolute pleasure and privilege of welcoming back Chris Savage, Co-Founder and CEO of Wistia for a BoS Hangout following his BoS USA Talk in 2014. A talk about his talk soon turned into a conversation about the state of video marketing in general and a play list for anyone thinking about using video in their marketing.

Most people are familiar with the story of how the first Obama campaign harnessed split testing to build their war chest for the election. Regardless of your political views, it was a big win for analytics. With the general election on the horizon, we thought it would be a good time to repost this for all to see and understand.

Slides & Video Below

At The BLN and BoS we try, hard, to produce the world’s best conferences.

For those whom I haven’t had the pleasure of meeting yet – my job is to let people know about these conferences. The most effective method in terms of creating an instant reaction we have found is via our email newsletter that we send every couple of weeks.

Hard to believe that Wendi Labbie has kids at college. She had children very young. A proud moment for us all to see her son pitch a ‘no hitter’ when she was over here a couple of weeks ago for our IoT Forum.

Here is a short video of the final pitches….

The old saying goes, “We all make mistakes, it’s what you learn from them that matters”. But what happens when these are good mistakes, bad mistakes, or even dangerous ones? Chris Savage discusses in this funny, but extremely informative BoS talk.

Video, AMA & Transcript Below

Kathy Sierra is a BoS favourite for good reason. Channelling her inner Vince Vaughn (A terrible film reference for those uninitiated), Kathy comes to BoS to deliver another talk for the ages on how to build successful products on the basis of building it for your user.

Video & Transcript below

15 Slides. 30 seconds each. Your Subject. Our Stage. Haven’t worried you yet? Great!

“The Important thing is to lose every battle”

Last week, Derek Sivers joined us for a Google Hangout after his ripper of a BoS talk: ‘Philosophies of Customer Service’. Derek was on great form, discussing everything from his experiences as an entrepreneur with CD Baby, to his choice of headphones.

Following on from the successful Rand Fishkin Google Hangout, we have TWO Hangouts during the week commencing the 2nd March.

Jeff ‘Tall Jeff’ Szczepanski from Stack Exchange delivers a talk on his experiences of what happens when you think about and manage sales like you would manage a great development team.

Derek Sivers delivers. Rhyming out of the way, Founder of CD Baby, Derek delivers a unique talk for BoS on the Philosophy six great mindsets for customer service, and how it can reap dividends, as it did for him at his own company.

“The days of build it and they will come… they are long gone”

Sifting through the unsurmountable mountain of SEO content is hard. And confusing. This week we hosted Rand Fishkin, Co-Founder of Moz and Inbound.org, for a Google Hangout. In conjunction with our Co-Host, Dave Collins of Software Promotions, highlight after highlight of actionable SEO tips was delivered in what was an interesting, wide reaching conversation.

The brilliant Mikael Runhem, CEO of Pergite Software AB and owner of the world’s best business cards spoke at BoS UK on ‘How to Launch Successful Products in 12 hours’. Listen to Mikael if you want new methods to build and test your products fast and thoroughly, and to reduce your exposure to duff ideas.

In this guest blog post Austin Dimmer, CEO and Founder of Effective Computing shares the difficulties he has faced trying to create a sustainable software business.

I’d like to set out by letting you know that creating a successful software business is extremely hard.

I personally suffer from a rare disability that means I am not able to operate computers with traditional keyboard and mouse, as you can imagine in an age in which “software is eating the world” it is very frustrating to be physically limited in capabilities. A number of years ago I was advised by a leading doctor not to work with computers and to seek an alternative career.

This is the link to register, and view our Google Hangout with Rand Fishkin, Co-Founder of Moz/Inbound.org and as close as to a SEO deity on earth you will find.

The Google Hangout with Rand, on Tuesday 17th February 2015 at 18.00 GMT (10.00AM PST), will to discuss his Business of Software Conference USA talk, ‘Helping Customers Find You Online: The Ever Changing World of Online Marketing’.

“It’s easier to find technology for people you know, than it is to find people for technology you know”

On Thursday 22nd January we hosted Steve Johnson of Under 10 consulting for a hangout, focused on his talk BoS talk ‘Have we Leaned Too Far?’. If you didn’t join us for the chance to chat with him live, you missed out. Never fear however, we’ve summarised some of the main points into five snippets for you.

Hello dear reader. I’m Joe, I’m a 23 year old former SAP consultant and present day marketing nerd who has recently had the pleasure of joining The BLN. I’ve already had the pleasure of meeting some of the BLN community, and I’m very much looking forward to meeting more in the future. If we haven’t met, please say hi!

“Nothing scales like technical debt”

Last Thursday we had the pleasure of Des Traynor’s (Founder of Intercom and Product Strategy Genius) company for nearly an hour on a Google Hangout discussing his talk, ‘Product Strategy is about saying No’.

This is the link to sign up for, and view after the event, the Google Hangout with Des Traynor of Intercom to discuss his Business of Software Conference USA talk, Product Strategy is about saying, ‘No!’ on Thursday 8th January 2015 at 13.00 GMT.