“You don’t want a heart surgeon to turn up for your surgery with a swiss army knife. You don’t want them to use the wrong tools.”

Last week we had the pleasure of hosting Alex Osterwalder for a catch up before his Business of Software Conference USA 2015 talk – ‘How to Design Organisational Culture’.

As an entrepreneur, inventor of the Business Model Canvas and also a Best Selling author, Alex is well placed to comment on the tools people in companies can use to create clarity and direction in all areas their business.

As a Conversion Optimization Evangelist, Brian spends a great deal of his time speaking and writing about conversion. As the Original Conversion Scientist, Brian has helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing.

How to get a ticket to Business of Software Conference with very limited funds.

If you are dying to come to Business of Software Conference but just can’t stretch to the ticket price, there are a few options that might help.

Scaling is a challenge which presents itself to any company starting out. Further to this, cash flow is the single greatest reason companies fail in the beginning. So how do you scale, whilst remaining respectful of your budget?

Skimlinks is a company that in 2014 facilitated $625 Million worth of transactions, and over it’s lifetime has grown to a team of over 60 people. Alicia Navarro, CEO of Skimlinks describes how she got there, shedding light on how she maintains culture, particularly through her recruitment process.

Video & Transcript Below

Chris Massey gave a lightning talk at Business of Software Conference Europe 2014 on the topic of Gamification. In this guest blog post, he revisits his talk, offering further insight into why we should be thinking more like game designers. Video below, followed by Chris’ insights.

Business of Software Conference USA is one month away. This year, we’ve refocused on the topic of growth and taking your company to the next level. You can see the full schedule here to see what we mean.

To match the theme, we have a line-up of knowledgeable and experienced industry specialists, speaking on topics close to their heart. Before the conference however, you have the chance to hang out with them and preview their talks, as well as pitch your questions to them.

John Knox is a regular Business of Software Conference USA  attendee who each year offers a chance to attend BoS to someone who would not otherwise be able to come. See below a post from John, explaining his motivation for this offer, and how to apply as his scholar. Business of Software Conference USA 2015 this year is on 21-23 September 2015. 

You: a student, recent grad, or college-skipper with an entrepreneurial mindset.

Us: a conference for sustainable software companies looking for someone who would benefit from the content and connections, but wouldn’t otherwise be able to afford tickets.

Dr. Alexander Osterwalder is the lead author of the two international bestsellers “Business Model Generation” and “Value Proposition Design”, passionate entrepreneur, and demanded speaker.

He co-founded Strategyzer, a software company specializing in tools and content for strategic management, entrepreneurship, and innovation.

Alex is one of the world’s leading experts on the subject of business models and business modeling though these days he is focused on building a global software business of his own from his mountain lair in Switzerland.

In this video, Alex explains why he is obsessed with making strategy, innovation and entrepreneurship simple, practical, and applicable and will consider some of the tools that can help you run your business more effectively.

Video and transcript below.

After 11 events spanning 9 years, Business of Software Conference has had a fair share of moments that challenge the way attendees think about their software businesses. As Business of Software heads towards it’s next conference (21-23rd September, Boston MA – Tickets Here), it is an opportune moment to reflect on some of the brightest ideas from the years of BoS Conference.

The trailer is a brief look back at some of Business of Software Conference USA 2014, giving you an idea of what to expect on 21-23 September 2015, in Boston, MA for the 2015 conference.

Guest blog post from Business of Software Conference speaker Jeff Gothelf who is writing a book about changing the way companies can shift their operations to a collaborative, user-centric product design process.

Join Jeff and Josh today to discuss in a Google Hangout.

As a Conversion Optimisation Evangelist, Brian spends a great deal of his time speaking and writing about conversion. As the Original Conversion Scientist, Brian has helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing.

Video, AMA, Slides and Transcript below

Lightning Talks are always one of the highlights of Business of Software. They’re fast, often funny, but more importantly – approach subjects that matter with laser guided precision. Less blah, blah, blah.

Steli Efti is the co-founder and CEO of Close.io. He’s also Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales.

Click here to register or attend the hangout with Steli, 09:30 PST; 17:30 BST.

The Business of Software Conference USA 2015 program has been released.

The program has been designed to help you solve your software business problems, spark inspiration, challenge your perceptions, and make you leave the conference saying ‘I know how to be better at what I do’.

Full break down of the three days here.

15 Slides. 30 seconds each. Your Subject. Our Stage. Haven’t worried you yet? Great! Let’s see what you have to say.

NOTE Application Deadline: 30th July 2015.

Copywriting is hard. Even harder is talking about good copywriting while writing a blog post… how about that copywrite-ception for you? Few people do it well, but Joanna Wiebe of Copyhackers is one of those in a select bunch.

At BoS Conference USA Joanna took the stage for an hour to deliver an entertaining talk that will get you writing non-sucky copy for your website, marketing collateral and newsletters. Slides here, full video below, as well as a transcript for those who prefer.

Video & Transcript below

Picture the scene. You enter a room. The room has windows and doors, sometimes music and usually drinks. People fill this room, talking, smiling, and bunched in groups like a Roman Tortoise Shield formation.

This is no start to some mind-boggling brain teaser. No. This is something FAR worse. This is a networking event. Enough to send shivers down the spine of any self-respecting introvert.