Alex Osterwalder

Co-Founder, Strategyzer

Alex is an entrepreneur, business model innovator and co-founder of Strategyzer, a SaaS company that helps organizations develop new growth engines, better value propositions and powerful business models.He is obsessed with making strategy, innovation and entrepreneurship simple, practical, and applicable. He is lead author of Business Model Generation and Value Proposition Design, which sold over a million copies in 37 languages. USA Today named BMG among the 12 best business books of all time.

Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-)invent business models. He has held guest lectures in top universities including Wharton, Stanford, Berkeley, IESE, MIT and IMD.

Alex has spoken at Business of Software Conference 5 times before: