June 13, 2019
By Mark Littlewood
“How do you beat Bobby Fischer? You play him at any game but chess.”
April Dunford shared this quote in her brilliant book, Obviously Awesome. We’re all reading it in the office. Not because she’s coming to the UK and we’re hosting some talks with her in early July nor because she’s speaking at BoS USA this year, (both are true). It’s because it is a great book and has changed the way we think about what we do.
One thing the book has changed our thinking on is how we approach working with supporters. We are a relatively small event, deliberately so. Our goal is not to run the biggest, the fastest growing, or the most profitable software conference in the world – we’re interested in being a conference that attendees and supporters alike love to attend.
We want to offer the best conference experience possible.