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Business of Software conference news

Customers Are Not The Source Of Innovation | Marty Cagan | CEO Tales

Customers Are Not The Source Of Innovation | Marty Cagan | CEO Tales

Marty Cagan, Founder, Silicon Valley Product Group

Marty Cagan has worked with some of the biggest tech product companies in the world. He was involved in the early stages of Netscape and eBay, and has since formed SVPG, who work with tech product teams to help them make the most of their products. With SVPG, Marty has worked with teams at Google, Apple, Netflix, Airbnb, Disney, and Amazon – to name just a few household names.

In this talk, Marty hammers home the point that customers are not the source of innovation – it must come from inside your company. Prime and the iPhone would not exist if Amazon and Apple listened to their customers, he argues. Using examples from some of the biggest product companies in the world, Marty shows how using engineers in Product Discovery can lead to innovation in a way that a focus group never could.

Video, Slides, & Transcript Below

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Slides, Notes, & Pictures from Business of Software Conference Europe 2018

Slides, Notes, & Pictures from Business of Software Conference Europe 2018

Last week some of the smartest minds in the software game gathered in London for Business of Software Conference Europe.

For those not able to make it this year, here’s a recap through the eyes of the organisers, speakers, and attendees. Below you’ll find the Slide Decks from the talks, book and podcast recommendations from speakers, key takeaways from attendees, Collaborative Notes, and pictures from the 5th Business of Software Europe Conference.

Read on for all the #BoS2018 goodness.

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Speaker Walk on Music, BoS Conference Europe 2018.

Speaker Walk on Music, BoS Conference Europe 2018.

Walk on Music. Let’s play, match the speaker to the walk-on music.

Each speaker at BoS Conference gets to choose their own walk on music unless they are brave enough to leave it to us… Here is the walk on music for this year’s Business of Software Conference Europe. Can you match the music to the speakers?

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Business of Software Conference Europe 2018 Speakers’ Reading List

Business of Software Conference Europe 2018 Speakers’ Reading List

Want to know what the smart people are reading?

Of course you do. it is one of the things that makes them smart! We asked the speakers from Business of Software Conference Europe 2018, (May 21-22nd, London), what book has had the biggest influence on their career and what they’re reading now.

Here’s what they said…

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Data, Simplicity, and Achieving Impact | Vince Darley, Deliveroo | BoS Europe 2017

Data, Simplicity, and Achieving Impact | Vince Darley, Deliveroo | BoS Europe 2017

Vince Darley, VP of Growth, Deliveroo

Vince drew on his significant experience as a data junkie to argue that we need to switch the obsession for seeking the coolest, newest predictive/learning models for an obsession with finding (usually simple) things that improve your business. There is, of course, a time and a place for fantastic, sophisticated models, but better not to start there. Vince shared some of the simplest ideas that you can use in your business to make better-informed decisions.

Video, Hangout, Slides & Transcript below

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Marty Cagan on making better use of engineering teams

Marty Cagan on making better use of engineering teams

We hosted Marty Cagan, founder of Silicon Valley Product Group last night in London for a talk based around the new edition of his book, Inspired: How to Make Tech Products Customers Love.

Originally meant to be a slight update, Marty soon realized that the evolution of Product Management in the past 10 years called for a full rewrite of the original book. One of the topics he covered was making better use of engineering teams. Super-smart, experienced and an absolute gent, he talked about some of the latest developments in the world of Product Management before taking questions from a sell-out audience of very smart product people. We overran but no one cared.

A highlight for me was the six points he made on making better use of engineering teams…

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Evolving a Mature Software Company | Anil Dash, Fog Creek | BoS USA 2017

Evolving a Mature Software Company | Anil Dash, Fog Creek | BoS USA 2017

Anil Dash, CEO, Fog Creek

Anil discusses the challenges of stepping into a leadership role in what is perhaps one of the best-known software companies the public probably haven’t heard of. FogBugz, Stack Overflow and Trello are all products that have come out of the Fog Creek stable. This year, they unleashed Glitch to the world. Anil is committed to putting impact and sustainability, both of business model and company culture, at the heart of their vision for the future. What does that mean in practice and what can you learn about your own vision?

“The Startup Thing” – Recent worrying trends in software

  • In the post-web 2.0 era, startups came as a response to the pop culture idea of what tech was
  • There was very little discussion on how to build strong core values and much more on how to secure funding from important investors
  • A pattern of speaking but not acting on values began to emerge
  • The tech industry was on a path to being the next Wall Street (and not in a good way)

Software Matters

  • It is more than just a piece of technology; it is a set of values and sociopolitical statements that are created into something real
  • All the choices you make about design, UX, UI, etc will trickle out into society – see the “It’s complicated” feature
  • Bugs are more than just a broken piece of code. The big bugs are often problematic at a societal level even when the software works as designed
  • Sentencing software recreates the socioeconomic and racial biases that people have reinforced through years of judicial discrimination
  • What if creating technology is a way to reckon with the changes of the world?

Video, Slides, & Transcript below

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Innovation: Catching The Next Wave | Hangout Replay with Rita Gunther McGrath & Michael Sikorsky

Innovation: Catching The Next Wave | Hangout Replay with Rita Gunther McGrath & Michael Sikorsky

What is an Inflection Point? And how can Software Companies take advantage of them?

Yesterday’s hangout demonstrated that Rita Gunther McGrath and Michael Sikorsky are two of the smartest minds we’ve had at BoS. We had a fascinating discussion about Inflection points, and how software companies can take advantage of them to innovate and take the lead in new fields, both in terms of product and org dynamics.

Read on to find the replay and more about Michael and Rita.

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Sense & Respond | Hangout with Josh Seiden

Sense & Respond | Hangout with Josh Seiden

Josh Seiden is the co-author of Lean UX and Sense & Respond.

Last Tuesday we sat down to discuss ‘Sense & Respond’, and how it can help product teams to produce better results. We had some great questions to discuss including: How Sense & Respond can be used in small companies (and why it’s different to Lean); How to hold employees accountable for performance when outcomes are less well defined; How to communicate LeanUX benefits to client/product stakeholders; and many more.

Josh is now running Sense & Respond Press – they publish short, practical business books. One of their authors will be speaking at BoS Conference Europe next month. Check them out – great stuff.

Video below

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