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🚨 2022 Speaker announcement 🚨

The first of our whopping 40+ speakers this year has been confirmed!

We know that one of the reasons some of you may be holding back from signing up to Business of Software conferences this year is not knowing who you are going to be learning from. You want to make sure that you have time to do your homework, learn up on people, and prepare your questions before you’re in the room with them.

So here is our first speakers of 2022 and a few of the wonderful and smart folk leading some of the breakout sessions online.

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A Brief History of Cambridge

1st century AD, the Romans built a fort on Castle Hill. 

1200 The School of Pythagoras was founded in Cambridge. 

1209 The University of Cambridge was founded.

1960 Churchill College was founded.

2007 Business of Software was formed in the outskirts of the city. 

2022 Business of Software returns to in-person conferencing at Churchill College

Okay, so this may overlook a lot of wonderful and amazing steps Cambridge made but then we wouldn’t want to spoil any of the many walking or punting tours you can take when you’re here in the city attending Business of Software In-Person Conference Europe on 4-5 April 2022.

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Positioning jujitsu

The ever wonderful April Dunford returns to the BoS Podcast with her talk from Europe 2020 thats helps you use strategic positioning to carve out a place in the market where you can win against any competitor of any size.

Happy listening

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Be a BoS-Ambassador : Tell us your story

One of the wonderful things about Business of Software is the community that has formed over the years.

We have seen some of our delegates go from unfunded initial concept startups through stages of growth and then exiting to move onto new adventures. This is what Business of Software is about and we want to hear your story.

We’ll be picking a few submissions to win a BoS-Ambassador ticket to our one-day exclusively online conferences.

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Business of Software Conference Ticket Options

The early bird gets the juiciest worm.

Whilst we are working on who will be speaking at our eight conferences this year, we wanted to take a moment and make sure you don’t miss the opportunity to get registered early and beat price rises, sell-outs, and be the trendsetter your followers expect you to be in the world.

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Building an accidental business

Cesar Kuriyama worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday.

In this episode of the BoS Podcast we find out more about Cesar’s journey and how his side project became the top app of the Apple App Store in 2018.

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Online Conferencing in 2022

“I think I might prefer online networking… The conversations get straight to the point.”

Tim Burgess, Founder, SheildGEO

This year, a series of one day online BoS Conferences will run in addition to our in-person events. These will be exclusively online. The in-person ones will be exclusively in-person.

We have yet to find a hybrid solution that actually works well and gives those in the room and those online positive experiences.

So let’s take a quick look into what BoS Conf Online looks like in 2022:

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BoS Conference Europe 2022

Cambridge, UK 4-5 April

It’s been a while since we have run in person conferences. Did you miss them? We think we can run them safely again, albeit with some differences.

We may have made some changes but we think it’s time to experience some real world meetings again.

BoS Conf Europe returns to Churchill College, Cambridge, UK and will run 4-5 April 2022 with an informal welcome reception on the Sunday evening before the conference begins.

Here’s a few things you might want to know before we announce the speakers.

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Business of Software Conference Program 2022 – Online & In-person

Our big news in 2022 – online grows and in-person conferences coming back.

Online conferences are here to stay. In 2022 at Business of Software, we’re building on the success of our online program in 2021 with a series of six one-day online conferences over the year.

We’re also pleased to be launching our in-person conferences – just not quite like old times.

We think the online and in-person BoS Conferences will fit together in perfect harmony.

So what conferences are we launching in 2022? How can you get involved? When are the conferences happening? Read on to find out…

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What we’ve learnt

We asked you our loyal BoS community members what measures we should put in place to make you feel more comfortable about returning to in-person conferencing in 2022.

We had so many replies, offering us some great insights into how you feel about future of BoS events, here’s what you said…

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Marketing at Balsamiq – the Exception the Proves the Rule

Marketing at Balsamiq is different.

Accepted wisdom for SaaS marketing is simple. You identify your North Star Metric and marketing funnel then build a series of experiments incorporating a range of marketing activities that allow you to monitor and measure the success of your investment over time. Monitor, measure, assess and improve ad infinitum. At the heart of this approach is an understanding that measuring key KPIs that allows you to build a marketing funnel and optimize performance of any activity with a reasonable degree of precision. It works.

Balsamiq Wireframes is different.

If you ask Balsamiq’s founder, Peldi, how many visitors the Balsamiq website has, he would not be able to tell you. Balsamiq have a very different approach. It is an approach that has served them and their global customer base extremely well.

In this podcast episode, I spent some time with Leon Barnard, Balsamiq’s education team lead, to discuss how Balsamiq’s approach to marketing was conceived, why the focus of all their efforts has always been to support the growth and development of product design as a discipline. We talk about Balsamiq’s approach, the impact it has had on the design and product community, the potential disadvantages of their thinking and why they are still proud to be different.

Balsamiq is all about education, that’s not not teaching people how to use the product but how to become better designers.

Leon Barnard, Balsamiq

Balsamiq were a supporter for our recent BoS Conf Online Fall and have been an active advocate of our scholarship program to support attendance at the conference for high potential entrepreneurs.

Online Wireframing Workshop in Action

This year, Balsamiq offered one of our scholarship attendees, Varonique Philander, CEO Founder of Chaya Legal, an online wireframing session to help her with the process of designing and building the core elements of their new website. You can view the session here on the Balsamiq YouTube Channel.

Well worth a look if you want an insight into how to approach one of the trickiest parts of turning an idea into a business.

Learn how great SaaS & software companies are run

We produce exceptional conferences & content that will help you build better products & companies.

Join our friendly list for event updates, ideas & inspiration.

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In-person BoS Conferences in 2022

In-person events! Remember them?

We do. What if we ran them again?

Please share your thoughts with us.

They’re incredibly helpful and every discussion we have had with attendees has given us lots to think about. Three short sections will take less than 2 minutes to complete, but you can share more detailed thoughts if you wish.

Thank you!

While our focus for the past 18 months has been on designing and delivering online events that deliver the best experience for our attendees and many people have found that online beats in person, we know that isn’t the case for everyone.

Our position has always been that we will only run physical events at a point where they are not only ‘possible’ but that it would be ‘responsible’, to do so.

Online is here to stay but we feel that running physical conferences in 2022 will be possible, albeit with some differences. You can bet we are planning for them in 2022 and part of that process is to hear the views, thoughts and feelings of the people we serve – you the community of attendees.

Learn how great SaaS & software companies are run

We produce exceptional conferences & content that will help you build better products & companies.

Join our friendly list for event updates, ideas & inspiration.

Unsubscribe any time. We will never sell your email address. It is yours.

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Analytics and Data Literacy: The Secret to Modern Business Wins

Historically, businesses were top-down, executive-driven operations. The days of taking an executive’s instincts at face value however are long gone.

Today, successful businesses increasingly make data-driven decisions across the entire organization.

What’s standing in the way?

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The Data Literacy Continuum and the Sandwich Shop

What is the data literacy continuum and why does it matter?

Every organization is made up of users with different levels of data literacy and competence.

Most organizations massively overestimate how data literate their people are. In this survey, 84% of businesses think employees have high, or very high levels of data fluency, while only 10% of those users consider themselves data fluent.

All humans – this includes your users – sit on this continuum. Even simple organizations have different data needs.

The Data Literacy Continuum © Logi Analytics

Understanding where your customers are on the data literacy continuum was the subject of a very lively breakout discussion at BoS Conf Online Fall last month that used a sandwich shop to illustrate what it means and why it matters.

The Data Literacy Continuum and the Sandwich Shop

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Liberating Structures

3 person 3 client session – 26 minutes.

Three People in a Room, each takes it in turns to play the role of ‘client’, while the other two play the role of consultants.

Someone must be in charge of timing the session.

  • Each person introduces themselves briefly. 2 minutes total time.
  • One person spends 1 minute describing a challenge they have.
  • The two consultants spend 2 minutes asking clarifying questions and the client can answer.
  • The two consultants spend 4 minutes discussing possible solutions while the client remains silent.
  • The client shares the most valuable insight with the consultants. 1 minute.
  • Repeat process with a different person playing role of client.
  • Wrap up and return to the main room.

3 person 1 client session – 9 minutes.

Three People in a Room, you decide between you which ONE will play the role of ‘client’, the other two play the role of consultants.

Someone must be in charge of timing the session.

  • Each person introduces themselves briefly. 2 minutes total time.
  • The client spends 1 minute describing a challenge they have.
  • The two consultants spend 2 minutes asking clarifying questions and the client can answer.
  • The two consultants spend 4 minutes discussing possible solutions while the client remains silent.
  • The client shares the most valuable insight with the consultants. 1 minute.
  • Wrap up and return to the main room.

Attribution – Liberating Structures

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BoS Conf Online Fall Supporter: ServiceRocket

Our supporters are awesome.

Not only do they help and support the conference and the community, they also help fund our scholarship program to enable awesome people who wouldn’t otherwise be able to attend, come, take part and get a leg up into the world of software and SaaS.

Get a scholarship for BoS Conf Online Fall – Quick!

ServiceRocket

A little about ServiceRocket

ServiceRocket helps software companies accelerate their go-to-market strategy by assisting in the creation and growing of scalable ecosystems, including services delivery and implementation, partner channel programs, customer education and support.

You can hear more about what ServiceRocket do in their chat with Mark on the BoSPodcast or when their CEO Rob Castaneda shared some of the mistakes that even top software businesses make at BoS 2016.

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BoS Conf Online Fall Supporter: Software Promotions

Our supporters are awesome.

Not only do they help and support the conference and the community, they also help fund our scholarship program to enable awesome people who wouldn’t otherwise be able to attend, come, take part and get a leg up into the world of software and SaaS.

Get a scholarship for BoS Conf Online Fall – Quick!

SoftwarePromotions

A little about Software Promotions

Dave Collins and Aaron Weiner have been an almost permanent presence at BoS.

In The Lost Art of Meaningful Content, Dave Collins, founder and CEO of Software Promotions, advocates taking a stand against the banal and pointless pollution the web has become littered with by a huge amount of the algorithm optimization tricks that web marketing, SEO and adword agencies take for granted. They are different and have strong values.

With attention to detail, expertise, and a warm and friendly demeanour, it’s with great pleasure we welcome back Software Promotions as a supporter of BoS Conf Online Fall 27-29 September.

Find our more about Software Promotions and their Google Whispering ways

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BoS Conf Online Fall Supporter: Balsamiq

Our supporters are awesome.

Not only do they help and support the conference and the community, they also help fund our scholarship program to enable awesome people who wouldn’t otherwise be able to attend, come, take part and get a leg up into the world of software and SaaS. It was Peldi and Balsamiq who first came up with the idea of our scholarship program and Balsamiq have been huge supporters over the years.

Get a scholarship for BoS Conf Online Fall – Quick!

A little about Balsamiq

For many, BoS Conferences and Balsamiq‘s CEO Peldi go together like PB & J (or Spaghetti and meatballs for our Italian friends!) and over the years Peldi has recounted (sometimes with painful honesty) his experience of building a successful SaaS company.

We’re delighted Balsamiq are supporting again at BoS Conf Online Fall 27-29 September. Balsamiq embody our values and what we believe makes software companies great:

  • a unique founder story
  • a successful product
  • and a willingness to share and give back to the community.

Balsamiq’s product — Balsamiq Wireframes — is a simple platform for non-designers to quickly express great product ideas using drag-and-drop pre-made UI elements.

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BoS Conf Online Supporter: PDQ.com

Our supporters are awesome.

Not only do they help and support the conference and the community, they also help fund our scholarship program to enable awesome people who wouldn’t otherwise be able to attend, come, take part and get a leg up into the world of software and SaaS.

Get a scholarship for BoS Conf Online Fall – Quick!

A little about PDQ

PDQ.com builds software tools that make it easy for Sys Admins to install software and patches throughout their organization and see what’s already installed on company computers.

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