Demand Side Sales at Autobooks

• ⚙️ STRATEGY
• 💲 SALES
• 👥 CULTURE

In his talk at Business of Software USA 2017, Jason Cohen, CEO of WP Engine, explored the concept of “Healthy, Wealthy, Wise” as a framework for achieving personal and professional success. Cohen discussed how achieving a balance in these three aspects of life—health, wealth, and wisdom—can lead to a more fulfilled and productive life. He emphasized the importance of taking care of one’s physical and mental health, building wealth through strategic decision-making, and cultivating wisdom through continuous learning and reflection. Cohen’s talk provided insights into how entrepreneurs and professionals can strive for a holistic and well-rounded approach to life, leading to long-term happiness and prosperity.

The promise of insights derived from data has led many to believe that data-driven decisions are foolproof. However, Jason Cohen, CEO of WP Engine, challenges this assumption in his thought-provoking talk at the BoS 2013.

Jason Cohen’s talk on “Creating Naked Businesses” reminds us that sometimes, less is more. By focusing on the essentials, understanding our customers deeply, and embracing vulnerability, we can create businesses that stand out and truly resonate with our audience.

Jason’s talk from BoS 2011 evolves around the concept of stripping down a business to its core essentials – a “naked” approach. He believes that simplicity and a clear focus on what truly matters can lead to remarkable success. By shedding unnecessary complexities and buzzwords, businesses can uncover their authentic value proposition and deliver it directly to customers.

Hear, in their own words, what each aspect of the case study will be looking at and why we have these amazing people leading an afternoon of insight and intrigue into the growth of Autobooks.

Nuggets

Recently, I started noticing a sizeable group of Atoms (our term for employees) meeting for lunch every Tuesday at a big table in the front of our Grand Rapids, Michigan office. I was happy to see the group sharing a meal together. I’m a huge believer that sharing a meal together is a wonderful way to strengthen relationships. In fact, we’ve encouraged meal sharing through our pair lunch program for many years.

Something was different about these particular lunches, though. These were not your normal run-of-the-mill team lunches. These were lunches for tasting chicken nuggets, or “nugs.” It’s important to note that nugs are not tendies, short for chicken tenders — that’s a story for a different post.

Jason Cohen, a prominent entrepreneur and founder of several successful companies, is known for his contrarian approach to business strategies. He believes that blindly following established norms and conventions can stifle innovation and limit a company’s potential.

In his talk at BoS 2010 he emphasizes the importance of knowing when to break the rules and ignore conventional advice.

“What if I invest in my employees & they Leave?”

It’s an old question. The answer of course is another question.

What if you invest in your employees & they stay?

Let us introduce you to a couple of great people who understand the challenge and we’re delighted to have them both as supporters of BoS Conference USA 2023, Raleigh, NC, 2-4 October.

Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally.

 4LV is founder-focused investment house and boasts a wealth of experience, a love for the Triangle, and a commitment to making a difference through its investment decisions. 

As technology continues to reshape industries at an unprecedented pace, discussions about the impact of AI on the workforce have become increasingly relevant. Greg Baugues delves into the world of embracing AI in his NEW talk for 2023: Someone Using AI Will Take Your Job

Over the years, Seth Godin, Geoffrey Moore, Jennifer Aaker, Clayton Christensen, Kathy Sierra and other extraordinary people have taken the stage at BoS. Greg is the first speaker to ever get a standing ovation. Well deserved. This talk is heroic, funny, sad, dark, uplifting, brave, thoughtful, intelligent, inspiring and helpful 

In this impactful talk Greg Baugues, when he was at Twilio, discusses the challenges that many professionals in the tech sector face when it comes to maintaining their mental health. The relentless pressure to innovate, the constant demand for high performance, and the constantly changing landscape can take a toll on even the most resilient minds.

"Anyone who is a CEO of a software company who wants to learn about product and marketing and sales, culture and leadership, this is the place to be."