Most people are familiar with the story of how the first Obama campaign harnessed split testing to build their war chest for the election. Regardless of your political views, it was a big win for analytics.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Customers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what they want from their product.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Have you ever had that dream where you are standing on a stage feeling very unprepared (or naked) with an expectant audience in front of you? Well, at Business of Software we can make your dreams come true ! Unless your dreams involve nakedness – you’re on your own there.
Lightning Talks are always one of the highlights of BoS Conference and they are open for public application now.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Want to know how to price SaaS software?
Want to know how to price enterprise software?
How to price your software product?
‘Don’t just roll the dice‘ can help…
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
She’s back!
Kathy Sierra came back to BoS2013 with a deeper dive into the art of building awesome users. If you have seen Kathy’s 2012 Business of Software Conference Talk, Building the Minimum Badass User, you won’t need persuading about Kathy’s gifts as a communicator, teacher and provocateur.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Jim Geisman has seen nearly everything there is to see in pricing practice and has come to the conclusion that there is no right or wrong price, there is simply pricing that works.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Mark says: ‘I honestly had no idea that my daughter had done so much interviewing behind the scenes at Business of Software Conference. Quite the scene stealer. This does a pretty good job of capturing some of the reasons we love putting Business of Software Conference on.’
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
We love putting Business of Software Conference together and often wonder, as we huddle together for warmth in the long, dark, grim days when Business of Software Conference isn’t actually running, what people do with the ideas when they get back to the office. Here is one answer, a guest blog from Kevin Davis at Yammer who put some of the key points that he learned over the 3 days of the event into a short presentation.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
A few excerpts from a very long, but very worthwhile read in the New York Times from Yiren Lu, a graduate computer science student from Columbia and recent Harvard Grad. Explores some of the tensions between the technology ‘old guard’ and ‘new guard’ from a very interesting perspective. Read the whole article here at the New York Times.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Shawn Anderson, founder of Admin Arsenal, and long time Business of Software Conference regular writes about something he learned from Mikey Trafton – how to learn to love, not loathe, hiring people.
“The only thing more stressful than firing an employee is hiring one”.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
A guest blog post from Jeremy Aber, of Aber Law, on some of the important things to consider when selling software into enterprise. As software companies grow and start to sell their products into larger organisations, many come unstuck as they don’t consider some of the issues outlined here. A short and useful primer.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Of course we don’t. Both are ridiculous concepts. It is 1st April though.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
On the whole, I am very happy in my work but if I was going to have another career a Polish fighter pilot would be quite cool from this evidence.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Interesting stream from Marc Andreessen on the role that venture capital has to play in encouraging ‘good’ behaviours and platforms.
Investors are clearly part of the problem here, but they can also be part of the solution. More of them should be watching Kathy Sierra’s talks and demanding their startups do too.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Business of Software is seven years old now. Thank you for being part of such an incredible community of people that care about making great software and building great businesses.
Business of Software has always been a global community: last year half the attendees came from outside the US. As we have grown, we have been thinking about how we can grow and work with more amazing entrepreneurs and software developers.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
There are many software companies that are world class at building products. Great products. There are a lot fewer software companies that are world class at selling those products. Patrick McKenzie has some observations on why that might be and at BoS2013 he proposed some solutions that any company could put in place.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
We love putting Business of Software Conference together and often wonder, as we huddle together for warmth in the long, dark, grim days when Business of Software Conference isn’t actually running, what people do with the ideas when they get back to the office. Here is one answer, a guest blog from Kevin Davis at Yammer who put some of the key points that he learned over the 3 days of the event into a short presentation.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
On my list of technology companies that annoyed me this week because their software automatically ‘upgraded my experience’ to a significantly worse experience for me is Google and Samsung. Not Apple, but only because I no longer have any Apple products in my life (sorry about that, Steve).
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
Dharmesh came back to BoS in 2013, to look at a very precious and poorly understood asset for software companies – culture. Whilst Dharmesh himself claims to not even like humans (a point that he made to Hubspot’s CEO, Brian Halligan) when responsibility for Hubspot culture ended up on his desk, he approaches the subject with the same analytical zeal that any technophile would – by looking at culture as a coding thing.
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.
My thanks to my friend Rodolofo Rossini, CEO of Storybricks for reminding me of this rather wonderful bedtime story.
Everything I learned about competing against Google came from ‘We Are Going On a Bear Hunt’ — Rodolfo Rosini (@rodolfor) January 30, 2014
At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.
Sign up for a weekly dose of latest actionable and useful content.
Unsubscribe any time. We will never sell your email address. It is yours.