Going up against Google. We’re going on a bear hunt.

My thanks to my friend Rodolofo Rossini, CEO of Storybricks for reminding me of this rather wonderful bedtime story.

He is so right. If you have children, you will probably know it. It is an all time favourite and like some of the best stories, it contains a profound truth. This is the story of almost every startup that chooses to set out to put Google out of Business.