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Four Laws Of Software Economics (Part 3) | Rich Mironov Guest Post

At BoS USA 2015 Rich Mironov delivered a classic talk on Software Economics that are so common that they are not just theory, they are the law. See the talk here. After delivering the talk, Rich captured his laws in a series of posts, delivered originally on his site, and reposted with permission on the Business of Software blog.

Our two previous posts noted that your development team will never, ever be big enough to catch up with your dreams (pushing us to The Law of Ruthless Prioritization) and that all of the profits are in the nth copy (thus The Law of Build Once, Sell Many).

Part three starts with the observation that the software bits we release are not the product. Rather, they are part of the product. We may celebrate releasing code, but there’s more a software company needs in order to turn bits into money. Like giving a hungry man a can of soup, but no can opener. So what’s missing?

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Difficult Conversations for Growing Companies | Paul Kenny, Ocean Learning | BoS USA 2015

Paul Kenny, Ocean Learning

Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best talks at Business of Software Conference. Not about sales, but about the challenges that everyone faces in growing a business.

He discusses why having those difficult conversations, with co-founders, co-workers, employees, employers, partners are so difficult to have. More importantly, he offers some excellent, practical advice about how you can make the hard stuff easier and more productive.

Equally applicable in times of growth or trouble.

Slides, Video, AMA & Transcript below

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Four Laws Of Software Economics (Part 2) | Rich Mironov Guest Post

At BoS USA 2015 Rich Mironov delivered a classic talk on Software Economics that are so common that they are not just theory, they are the law. See the talk here. After delivering the talk, Rich captured his laws in a series of posts, delivered originally on his site, and reposted with permission on the Business of Software blog.

Rich’s first law has been revealed (link). In the following post, Rich discusses his second law…

All of the profits are in the nth copy or nth user.

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Startups | “Don’t count the things you do. Do the things that count.”

“Don’t count the things you do.  Do the things that count.”

Guest Blog Post from startup founder, Angela Hood, This Way Global, who attended Business of Software Conference Europe last year in Cambridge. This year she will return to Ireland for Business of Software Conference Europe, May 16-17th.

The two most important days for our startup in 2015 were spent at Business of Software (BoS).

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The Four Laws of Software Economics | Rich Mironov | BoS USA 2015

“Your Development Team Will Never, Ever, be Big Enough”

Rich is a seasoned Product Guy. He claims that great product people only stay in Product Management for 2/3 years before moving on – he has stayed for 25 years and counting. Reading into that what you may, he literally wrote the book on Product Management – ‘The Art of Product Management’ – and has a wealth of knowledge to offer on the subject of the strategic implications to produce great products.

Rich wrote a new talk for Business of Software –

The Four Laws of Software Economics

The talk is rich with insight and humour – an hour well spent.

We are also delighted to hear that Rich Mironov will be turning this talk into a book – watch this space.

Slides, Video, AMA & Transcript below

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Business of Software Conference USA Code of Conduct

Business of Software Conference USA | Code of Conduct

We expect everyone who attends our events in any capacity to treat other human beings well whoever they may be.

All attendees, speakers, sponsors and volunteers at our conference are required to agree with the following code of conduct. Organisers will enforce this code throughout the event. We expect cooperation from all participants to help ensure a safe environment for everybody.

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“With today’s methods, we can build the wrong product faster than ever.” Steve Johnson | Product Management

Join us for Steve Johnson’s Product Management Surgery – April 14th 2016

Steve Johnson was once described by my most cynical (and perhaps consequently most competent) product manager friend as the only product management guru worth listening to. He shares a wealth of experience, in this talk where he questions the notion that Lean Methods work, not least because most people haven’t read the book…

Join Steve online – bring your gnarliest product management problems for a one hour, AMA Product Management Surgery, 14th April, 17:00 BST, 12:00 EST.

You can also view his Business of Software Conference USA talk, with transcript and notes below.

Define, Design, Deliver, Refine.

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How to Make Sense of Big Data | BoS Europe 2015 | Vince Darley, King Games

Vince Darley, Chief Data Scientist, King Games

How to make sense of big data.

Vince draws on 20 years of experience solving complex data problems. As founder of Eurobios, Head of Data Analytics at Ocado and most recently, Chief Scientist at King.com (Candy Crush etc) Vince has built and runs a team of over 100 data scientists managing over 160 Hadoop Nodes – Big Data by any measure.

He talks about how you can use data to turn knowledge into real, practical benefits to businesses, that can be implemented next week, not next year.

Slides, Video, AMA Hangout & Transcript below

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Lessons Learned From Failing to Give a Lightning Talk at Business of Software | Guest Blog Post | J Wynia

Lightning Talk applications are now open for BoS Europe and USA 2016. For more information on how to apply, see here.

15 slides, 7 minutes and 30 seconds, and the slides advance every 30 seconds, whether you’re ready or not, all in front of an audience of several hundred of the sharpest people in the software business…

That’s the pitch for preparing and giving a lightning talk at Business of Software.

Not included on the package labelling is a tremendous amount of preparation work, watching your little wrist-mounted heart rate document your rising heart rate reach into that zone that the treadmill tells you is a healthy range for vigorous exercise for a man your age as the time to take your shot to be 1 of 4 vying for the final slot draws nigh, or the fact that, having lost out to someone who bested you at that chance, the experience was still 100% worth doing.

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This Conference Should not be Marketed to Entrepreneurs! | GBP from Mozzer Jamie Seefurth

Why You Should Attend BoS 2016: My Five for Five from BOS 2015

Hello! My name is Jamie Seefurth, and I attended Business of Software 2015 in Boston.

Those three days are still resonating in me, and, like many others, I was filled with gratitude after attending that week. Mark requested I write this blog based on two sentences of feedback I provided him:

This conference should not be marketed to Entrepreneurs. It is applicable to anyone in the startup and software industry who work in all facets of the company.”

Here are more observations I have put together. Like a good project manager, I’m going to summarize those in five bullets of five bullets:

  • Five details about me
  • Five things I didn’t know about BOS until I attended
  • Five of my favorite talks from Boston 2015
  • Five hopes for Ireland
  • Five items of feedback for BOS team

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Lessons Learned in Growing a Product Business | Des Traynor, Intercom.io | BoS Europe 2015

“My talk is about lessons learned thus far in growing a product-based business”.

It’s no accident Des Traynor and his co-founders at Intercom have been growing so fast – from 4 people in 2011, t0 over 120 in 2015. Des has an uncanny ability to nail down what is right for the customer and for the business as it grows. At Business of Software Europe 2015, Des shared some of the lessons he’s learned on Intercom’s journey.

He covers, amongst other things:

  • Vision
  • Product Strategy
  • Product Management
  • Customer Acquisition
  • Funding
  • Road Maps
  • Emerging Trends in Silicon Valley
  • Growth and scaling

Video, AMA & Transcript below

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The Four Laws Of Software Economics (Part 1) | Rich Minorov Guest Post

Rich is a seasoned executive and serial entrepreneur – he has been the ‘product guy’ (as CEO/VP Product) at six startups. With deep technical roots in B2B infrastructure, SaaS and consumer online, Rich combines ‘what-we-can-build’ with ‘what-markets-want’. 

What follows is a guest blog from Rich. He built the posts from his specially produced Business of Software talk and serialised it across four blogs, which will follow in the coming weeks. For more from Rich, including the original posting of this blog, find his site here. 

Newton taught us that gravity’s not just a good idea, it’s the law.

I’ve spent a lot of the last decade with one foot in the engineering organization and the other with marketing/sales.  While the two sides of the business communicate poorly, I think there’s something more fundamental happening: we don’t believe in the same laws of physics.   So with some gross generalizations, here are a few core principles of software economics.  At the executive level, these should help us drive our tech companies in the right direction – to let gravity pull us where we want to go.  Four posts lay out a should-be-obvious set of truths and their matching laws. (Originally presented as a Business of Software talk.)

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Saying ‘No’ to Being Bought Out: Rookie CEO Grows Up… Reluctantly | Peldi Guilizzoni, Balsamiq | BoS USA 2015

But then I thought wait a minute! Why did I even start this company?

Last year at Business of Software Conference USA 2015, Peldi returned to detail the most painful moments he experienced as Founder/CEO of Balsamiq as it grew.

Peldi-redacted

peldi

In particular, Peldi he discussed an offer to buy the company he had grown from scratch. He talked about how despite it being the dream for many, it wasn’t right for him and his employees.  You had to be at Business of Software USA 2015 to get the full details, but the video below shows the thoughts of a CEO/Founder who chose to stick to the original dream of owning a lifestyle business.

This transcript and video have been edited to exclude any of the commercially and personally sensitive information in the talk, made with permission of the potential acquirers.

Slides, Video, AMA, Notes & Transcript below

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Don’t Be The Last to Know | Claire Lew, Know Your Company | BoS USA 2015

If you don’t know your company well, how can you expect to run it well?

Why is the CEO often the last to discover something? Those pesky employees aren’t telling you everything you need to know. Claire’s talk helps you understand why people don’t tell you the things you need to know but more importantly, has highly actionable advice about how to build a much more honest, open and productive work culture.

Slides, Video, AMA, Notes & Transcript below

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Apple Refuses to Unlock Terrorist’s iPhone

The Apple Brick 2

The FBI is very keen to make Apple unlock the phone used by one of the alleged perpetrators of the San Bernadino massacre. An iPhone, it is locked with a 4 digit code that gives you 4 chances to crack a code with 9,999 combinations before the phone is wiped.

Apple is refusing to assist claiming, apart from anything else that it cannot help.

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Software Business Scaling: How to do it. What are the Critical Components? | BoS AMA Masterclass with Stephen Allott | BoS Hangouts

What is Critical in Scaling a Software Company?

Literally a billion dollar (or more) question we asked Stephen Allott, a man who has been there and done it numerous times – most notably through his experience with Micromuse (NASDAQ: MUSE).

Stephen took questions from Mark and an audience of software entrepreneurs on what are the most critical factors in growing a software business from startup, to scale up, to IPO. See the video below from the hangout, and join us for our regular master classes from some of the world’s most leading thinkers and practitioners in software scaling.

Stephen will be talking at Business of Software Europe Conference in Dublin on 16-17 of May 2016. Book your ticket now or see who else is talking.

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3 Reasons why I am returning to Business of Software Conference in 2016 | Guest Blog Post

This is a guest blog post from Mark Stephens, the original posting of which can be found here. Mark is a previous BoS Lightning Talk speaker and Systems Architect/Lead Developer at IDR Solutions and took a few moments to note why he will be coming back to BoS in 2016. 

Software conferences consume lots of time, money and emotional energy. So you need a good reason to include one in your agenda. I tend to limit mine to really important sales events (JavaOne), things I believe passionately in and want to support (NetBeans days) or the chance to go somewhere amazing and be part of an awesome event (DevFest Istanbul).

In the past, I have also been to Business of Software. I first attended in 2008 (which was a real eyeopener for me on how to run a business. In 2009, I did the Lightning talks (still the most scary event in my life) and in 2010 I was lucky enough to go back as a speaker. Since then the date has clashed with JavaOne and I have got out of the habit of attending.

This year I have decided that it is time to return. There are of reasons to go (we have several clients in Boston, I love the city, etc) but my 3 main reasons are:

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