In 2011 Mike McDerment spoke at Business of Software Conference about the ‘litany’ of product management errors that defined FreshBooks up to that point.
Turns out he wasn’t joking. To eliminate the level of technical debt they had accrued, something drastic had to be done. In 2014, secret plans started to take shape in the FreshBooks offices – they were going to re-platform. And not just that – they were going to build their own competitor, BillSpring.
Now, thanks to the re-platform, FreshBooks is stronger than ever. We chatted to CEO and Founder Mike McDerment about the process of leading the company, the board, and eventually the customer through the transition.
Our next hangout is with Josh Seiden, author of ‘Sense & Respond’ – 12.00 ET, Tuesday 27th March. Click below to save your spot.
Get your Fall BoS Conference Ticket
27 - 29 September 2021, Online
BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.
First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.