Strategy
- Greg Baugues: Someone Using AI Will Take Your Job
- Mistakes That Didn’t Kill My Company
- Scaling Relevance – to Infinity and Beyond
- Mistakes Made Building HubSpot
- Bob Moesta: Jobs-to-be-Done in the Enterprise
- A case study like no other.
- Why Positioning Fails in Sales
- Kyle Bazzy & Derik Sutton: Can Sales and Marketing Speak the Same Language?
- Derik Sutton: Bridging the Gap Between Product, Marketing & Sales at Autobooks
- Chris Spiek & Justin Dickow: Autobooks JTBD Product & Engineering
- April Dunford: How Your Differentiated Value Should Drive Your Sales Pitch
- Dr Alison Vincent: Building an Effective Board
- Bob Moesta: Understanding Your Customer Jobs-to-be-Done
- Valentina Thörner: Distraction Management
- Ryan Singer: Debugging the Product Development Process
- Lucy Heskins: Building an Effective Go-to-Market Strategy
- Bill Spruill: Mistakes That Didn’t Kill My Company
- Rich Mironov: Resolving Two Fundamentally Different Product Viewpoints
- Matt Lerner: Metrics that Matter
- Rita McGrath: Discovery Driven Planning