Identifying Your Metrics that Matter
Most companies are moving in too many directions, wasting precious runway on hunches. What if we told you the answer was a 16-row spreadsheet? Amazon, Google, Facebook, PayPal, Twitter – the world’s top tech companies each align around a North Star Metric and a few “key drivers” because that simple framework has incredible power to align and focus the team. Now you can get yours.
- Identify your “north star metric” to align the whole company around growth
- Map out your growth model and identify your key drivers
- Find your “rate limiting step” where you should focus for maximum impact
Founder, Startup Core Strengths
Matt spent most of his career building and running marketing teams in Silicon Valley, including PayPal (and some less famous startups.)
After moving to London, he developed and led 500 Startups ‘Distro Dojo’ growth accelerator, which helped 35 startups achieve an average YoY growth of 250%. After watching hundreds of European startups waste investors’ money on bad marketing hires and expensive non-scalable tactics, Matt founded Startup Core Strengths, a structured coaching program to help startups and growth companies learn the foundational mindset and habits to drive sustainable growth. Matt occasionally lectures on marketing at Imperial College and Stanford Business School.
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