Chris Spiek & Justin Dickow: How Autobooks Reinvented Itself

A case study like no other. In this series of sessions at BoS Conference USA 2023 we deep dived into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”

By focussing everything they did on the needs of their customers and helping them grow, they also grew faster, made their lives easier and changed the way they think about collaboration across the company.

Part One

Chris explains how his background working with Bob Moesta and Jobs to be Done alongside his experience using the Shape Up methodology were instrumental in his drive to get Autobooks focused on delivering the outcomes customer wanted. How did Chris, who didn’t have FinTech experience or the language of the industry even start? You’ll hear the steps he took over his first 45 days to interview partners, customers and execs to build a JTBD timeline, identified the four forces and applied what he learned to improving small business user adoption. What were the results? How did he get other people to buy into the process? What were the hiccups on the journey from launching a customer a month to launching 1500 a years later? Chris and Justin describes the lightbulb moment with Derik and Kyle picking up on the success of this approach to SMBs, proposed that they applied the same concepts and the timeline to the banking space. If the timeline works for a small business owner, why doesn’t it work for somebody making the decision to buy Autobooks at a bank?

Part Two | Part Three

Slides

Transcript

Chris Spiek

Chris has spent many years building great products based on the JTBD, with a special emphasis on empowering web developers.

With a background in web development, interactive marketing strategy and disruptive innovation, Chris has a long career in making the internet pay. Simple as that.

Justin Dickow

VP of Engineering, Autobooks

Since joining Autobooks in 2021, Justin has led a successful transformation of the company’s product and engineering practices by connecting the teams on customer and business outcomes. Before Autobooks, Justin was Head of Engineering at Tweddle Group, where his team pioneered a content development, management and delivery platform utilized by millions of car owners and technicians worldwide.