Not all of us are lucky enough to stay just around the corner from the conference venue so it’s a safe bet you are travelling from outside Boston and could benefit from some basic transport and accommodation tips.
It’s well known that moving your user base upmarket is challenging – but it can be done. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years.
At first, like many organizations trying to target higher value customers with more complex requirements, it was difficult to develop a product and approach that met their needs but there was clearly a market that was worth pursuing. It took a radical rethink of product, marketing and internal processes to make progress before ultimately, becoming a core piece of Shopify’s business.
What did Shopify do to make it work?
There were three areas that were key to making the jump for Shopify.
When it comes to creating a successful business, one of the most important aspects is always keeping your product top of mind.
Often, you might overlook the importance of the product and its impact on your company. This can cause a series of serious implications on the success of you and the business.
We’ve been thinking about product a lot lately, and you can join us on 12 October online for a day of product related talks, discussions, and workshop sessions aimed at giving your product team a booster shot of innovation and enthusiasm.
We’ll be building on some of the top product talks we’ve had in the past at BoS like:
The stress of cramming for exams. The anxiety of waiting months for the results. The hyperventilating when the envelope lands on the doormat.
Things we have all experienced and don’t care to relive. For some of us, it’s our children who are currently sat with the big envelope to open (or is it all done by emails these days?) and scared to open it. The biggest thing to remember is that no matter the results enclosed, there is no wrong path ahead and it is not the end of the world.
It’s been 1,000 days since I joined the BoS team as the design and operations arm of BoS.
A pandemic, several online events, an in-person event, a mid-lockdown house move, planning and executing a wedding, and a welcoming a new team member later. Here are the top 1,000 things I have learnt from Business of Software talks. Actually, that might be too many, how about five?
The brightest software entrepreneurs from across the world will be meeting online to meet with their peers, discuss the big issues around running a software business, and participate in interactive sessions led by experts including April Dunford, Bob Moesta, Chris Savage, and many more.
Every year at Business of Software Conference, the generosity of our supporters allows us to offer full conference tickets to deserving entrepreneurs and leaders who otherwise wouldn’t be able to attend the event.
This is a brilliant way to get a leg up in the industry, to meet some extraordinary people who want to help you succeed.
You will leave with ideas that will make a difference and an amazing network of people who can help you make it happen.
This year is no different – a huge thanks to our supporters:
John Knox – for a recent engineering graduate.
DharmeshShah (Hubspot) – for underrepresented groups in software and SaaS
Bill Spruill – to support the development of the tech ecosystem in Raleigh, NC
Energy. Bringing the right energy to your team is important. Positive energy breeds positive results. Equally, negative energy leads to disengagement, burnout, lack of focus and aimlessness. You’ve experienced both right?
Elizabeth O’Neill shares a brand new talk ‘Founder Energy and Team Energy‘. You will learn why founders and leaders have an outsized impact on their team’s energy levels and more important, how you can manage your own and your team’s energy.
Elizabeth O’Neill Founder Energy and Team Energy
Tiffani Bova leads a talk and interactive session to help you understand how you can unlock growth across your business in, Growth is a Thinking Game.
Just a gentle reminder that ticket prices rise on 29 July 2022 and hotel rooms are filling up fast – I guess that a lot of you are as excited as us about the prospect of getting together in-person with other smart folk again.
Brilliant technology with bad design can kill people at worst. Not a great outcome. There are plenty of less extreme examples of bad design in software that have resulted in injuries, the destruction of one of the world’s greatest cathedrals, through to frustrated users who often end up not using the software you take so much care to build.
Is your product as easy to use as you think? In this new BoS talk, Scott Berkun tells great stories and offers practical steps to design your products better. He discusses why we’re responsible for the products we put into the world and the importance of making design an integral, iterative part of building products. He shares the four fundamental questions of design you should ask whenever you building products. Check out the latest video from the BoS Library.
With the next In-Person Business of Software Conference is coming up on 26-28 September 2022 in the USA; here are a few of the things that you should know.
There are some new elements this year so take a look and hit up our team if you have any questions
In 1800s they were dirt-cheap because they were so copious, so were routinely fed to prisoners, apprentices, enslaved people, and children. Nowadays they are seen as delicacies for the more fortunate. This rags to riches story is why we at BoS LOVE the lobster and why we are proud to wear the lobster emblem on our USA tours.