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Adrienne Barnes | BoS USA In-Person 2022

One of twelve great breakout sessions at BoS Conf USA In-Person

Sit with Adrienne Barnes, founder of Best Buyer Persona, and get the basics on how to use jobs to be done to learn more about your customers. 

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Her Majesty The Queen

We are saddened to learn about the death of Her Majesty The Queen and extend our condolences to the Royal Family.

As Brits, we have all grown up with her being a constant presence in our lives and her sense of service and duty was something that will define her rule for over 70 years.

For everyone around the world, this is a moment in history to pause for thought about how we live our lives, what we contribute to the world around us, and the legacy we wish to leave behind.

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Things to do in Boston 25-30 Sept

You don’t just come to Boston for a conference and leave without seeing some of the wonders the city has to offer.

Your time out of conf is just as important as your time in conference and we encourage you to make the most of your visit.

Here are just a few things happening in Boston the same week of BoS Conf USA:

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BoS Conf USA 2022 – The Talking Points

BoS Conf USA is just under three weeks away in Boston, MA, 26-28 September and WE CANNOT WAIT to see people in person after three years.

When my eldest daughter was 3, someone asked her what her Daddy did. She replied,

“He goes blah, blah, blah all day”.

Violet Littlewood

Probably true, but talking with people is how we learn, how we teach, and how we get more from life.

As always at BoS, there is going to be plenty to talk about. We ask attendees for a conversation starter to put on their badges and, as ever, there are some common themes and some, err, slightly weird interests…

Here are some topics of conversation this year…

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Breaking Into Enterprise Customers at Shopify

Breaking Into Enterprise Customers at Shopify

It’s well known that moving your user base upmarket is challenging – but it can be done. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years.

At first, like many organizations trying to target higher value customers with more complex requirements, it was difficult to develop a product and approach that met their needs but there was clearly a market that was worth pursuing. It took a radical rethink of product, marketing and internal processes to make progress before ultimately, becoming a core piece of Shopify’s business.

What did Shopify do to make it work?

There were three areas that were key to making the jump for Shopify.

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At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

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Want more of these insightful talks?

At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

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Want more of these insightful talks?

At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

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Amir Salihefendić | BoS USA In-Person 2022

Amir will share some key benefits of this approach and how companies can use async communication for a team of 10, 100, 1,000, and beyond and the limits and why synchronous communication, whether online or in-person, is essential in building a solid culture and a motivated team.

Find out more about BoS

Get details about our next conference, subscribe to our newsletter, and watch more of the great BoS Talks you hear so much about.

Read more

Want more of these insightful talks?

At BoS we run events and publish highly-valued content for anyone building, running, or scaling a SaaS or software business.

Sign up for a weekly dose of latest actionable and useful content.

Unsubscribe any time. We will never sell your email address. It is yours.

For the product people

When it comes to creating a successful business, one of the most important aspects is always keeping your product top of mind.

Often, you might overlook the importance of the product and its impact on your company. This can cause a series of serious implications on the success of you and the business.

We’ve been thinking about product a lot lately, and you can join us on 12 October online for a day of product related talks, discussions, and workshop sessions aimed at giving your product team a booster shot of innovation and enthusiasm.

We’ll be building on some of the top product talks we’ve had in the past at BoS like:


You can also check out some of the live in-person talks coming up at BoS Conf USA In-Person on 26-28 Sept:

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#NoWrongPath

The stress of cramming for exams. The anxiety of waiting months for the results. The hyperventilating when the envelope lands on the doormat.

Things we have all experienced and don’t care to relive. For some of us, it’s our children who are currently sat with the big envelope to open (or is it all done by emails these days?) and scared to open it. The biggest thing to remember is that no matter the results enclosed, there is no wrong path ahead and it is not the end of the world.

The BoS team reflect on their journeys:

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1,000 days

It’s been 1,000 days since I joined the BoS team as the design and operations arm of BoS.

A pandemic, several online events, an in-person event, a mid-lockdown house move, planning and executing a wedding, and a welcoming a new team member later. Here are the top 1,000 things I have learnt from Business of Software talks. Actually, that might be too many, how about five?

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BoS Conf USA Scholarships 2022

Business of Software Conference USA 26-28 Sep, Boston, MA

The brightest software entrepreneurs from across the world will be meeting online to meet with their peers, discuss the big issues around running a software business, and participate in interactive sessions led by experts including April DunfordBob MoestaChris Savage, and many more.

Every year at Business of Software Conference, the generosity of our supporters allows us to offer full conference tickets to deserving entrepreneurs and leaders who otherwise wouldn’t be able to attend the event.

This is a brilliant way to get a leg up in the industry, to meet some extraordinary people who want to help you succeed.

You will leave with ideas that will make a difference and an amazing network of people who can help you make it happen.

This year is no different – a huge thanks to our supporters:

  • John Knox – for a recent engineering graduate.
  • Dharmesh Shah (Hubspot) – for underrepresented groups in software and SaaS
  • Bill Spruill – to support the development of the tech ecosystem in Raleigh, NC

Business of Software Conference USA 26-28 Sep, Boston, MA

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Want more of these insightful talks?

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Bringing energy to your team ⚡️

Energy. Bringing the right energy to your team is important. Positive energy breeds positive results. Equally, negative energy leads to disengagement, burnout, lack of focus and aimlessness. You’ve experienced both right?

Elizabeth O’Neill shares a brand new talk ‘Founder Energy and Team Energy‘. You will learn why founders and leaders have an outsized impact on their team’s energy levels and more important, how you can manage your own and your team’s energy.

Elizabeth O’Neill
Founder Energy and Team Energy

Also NEW to the BoS Conf USA line-up:

Tiffani Bova leads a talk and interactive session to help you understand how you can unlock growth across your business in, Growth is a Thinking Game.

Tiffani Bova
Growth is a Thinking Game

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Three new speakers for BoS USA 2022

Just a gentle reminder that ticket prices rise on 29 July 2022 and hotel rooms are filling up fast – I guess that a lot of you are as excited as us about the prospect of getting together in-person with other smart folk again. 

Book tickets

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