Sara explains how, starting with understanding your customer’s ‘why?’,  you can position your offering effectively so the people that matter understand why your solution fits their needs. She shows you how as well as flagging the common positioning mistakes and why the key to positioning is execution.

Oyinda shares how nonprofits and businesses alike can harness digital tools and frameworks to overcome challenges, drive change, and maximize their social impact.

Gail shares lessons from scaling Constant Contact, from convincing VCs SMBs were worth serving to leading the company through growth, leadership challenges, and a bittersweet acquisition.