Bob Moesta

Bob Moesta

co-Founder, The ReWired Group

Entrepreneur, innovator and ‘the milkshake guy’ from Clayton Christensen’s famous example of Jobs-To-Be-Done, Bob was one of the principal architects of the JTBD theory in the mid 1990s.

Bob is the President & CEO of The ReWired Group and serves as a Fellow at the Clayton Christensen Institute. A visual thinker, teacher, and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education, among many others. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.

Talks by Bob Moesta

Live Jobs to be Done Case Studies and Problem ShootingMarch 2024
Jobs-to-be-Done in the EnterpriseOctober 2023
Understanding Your Customer Jobs-to-be-DoneMarch 2023
JTBD Hiring & Careers – with Katherine ThompsonSeptember 2022
JTBD the Four Forces and Selling Your Company – with Pauline MassonJune 2022
Applications of JTBD Across Your BusinessJune 2022
Strategy & Making Progress – with April DunfordSeptember 2021
Developing the Five Skills of an Entrepreneur and InnovatorSeptember 2021
Demand-side sales 101September 2020
The 5 Skills Of An InnovatorSeptember 2018
Uncovering the Jobs-to-be-Done – with Chris SpiekSeptember 2013

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