Great to see Mikey Trafton is coming to Business of Software Conference this year.

One of the things we love about BoS is that speakers come back to be in the audience.

Just registered for @bosconference. Can’t wait to hang with @peldi, @asmartbear, @MarkLittlewood and my other BOS peeps.

— Michael Trafton (@mikeytrafton) July 25, 2017

As Mikey says, this will be his fourth time, he spoke twice before. Once about his framework for building a world class culture in business – a lesson he learned the hard way. The following year, he talked about hiring a great team. both talks were funny, thoughtful and packed with practical advice.

Welcome back to BoS USA Mikey. Check out the talks below.

There’s a new coffee machine in town. It’s a bit intimidating.

One of the great things about working at Redgate is the coffee. The company is spread out over three floors and they have one single place on the ground floor where everyone has to go for their daily fix of caffeine, (or a bewildering array of juices, teas, herbal teas, breakfast cereals etc). It’s good for meeting other people in other teams.

But coffee is a big thing here. Last week the coffee machines were replaced. The new machines are scary…

Business of Software Conference – Code of Conduct

Always worth reminding people that this is important for us all. We expect everyone who attends our events in any capacity to treat other human beings well whoever they may be.

All attendees, speakers, sponsors and volunteers at our conference are required to agree with the following code of conduct. Organizers will enforce this code throughout the event. We expect co-operation from all participants to help ensure a safe environment for everybody.

The Quick Version

Social media is great for shouting. Less good for nuanced debate. It rarely changes mass opinions.

If people don’t share your view, you’re unlikely to change their mind by being outraged and emotional on social media. It might feel like you are making well received points, but only other people like you are listening..

A pustulent boil finally burst in the software industry.

Two very high-profile investors, and a few other wannabe high profile investors, have been accused of multiple instances of sexual assault and inappropriate behavior with potential and current employees and investees.

The investors are male. The investees all female. No surprises there. There were a few surprises to come…

Dharmesh Shah, Founder/CTO, Hubspot

Hubspot, the company Dharmesh co-founded in 2006, has grown over time to become a publicly listed company with over 1,000 employees, revenue approaching $200 million and a market cap that makes it a public unicorn. In this talk, Dharmesh shares some of the things he got right as a technical founder but more importantly, some of the mistakes he’s made that challenged his assumptions about how to grow a big ass software business.

Slides, Video & Transcript below

A chance to attend Business of Software Conference USA as a scholar.

Business of Software is a paid conference with limited sponsorship. We focus on delivering value to our customers – the attendees. We know that this means that not everyone who would like to can afford the cost of attendance so we are very grateful to the lovely people at Balsamiq Mockups, Pragmatic Marketing, John Knox and Software Promotions who are supporting scholarships to bring some great people to Business of Software Conference USA,Boston, Ma, 18-20th Sept.

We are always particularly keen to support entrepreneurs are the beginning of their journey and underrepresented groups in the software ecosystem.

BoS Conference Pricing

Pricing conferences, like pricing software, is an art not a science. Like most conferences, we work using a series of price points over the course of the year so that the closer to the event, the more it costs to attend. The logic behind this is fairly simple – the earlier someone commits to attend, the less they pay. This gives guests a guarantee that they can attend, book flights accommodation etc. It also gives us visibility on attendee numbers so we can plan effectively.

We had a theory: Whenever we put the price of the ticket up, we get a rush of registrations, often in the final couple of hours before a price break hits. Using that logic, we decided to offer more, smaller, price breaks over the year giving people more chances to book before the price rose.

A lightning talk is 7 minutes, 15 slides. The slides advance every 30 seconds… can you get your point across, engage your audience and leave them inspired/enlightened/informed?

If so, get your application for a Lightning Talk in now: applications close on July 21st.

Successful applicants get a free place at the conference, but competition is fierce so plan your application carefully.

David Cancel, CEO & Founder, Drift

David Cancel is a five-time entrepreneur, two-time CEO, angel investor, and currently the CEO at Drift, a startup that’s making it easier for businesses to talk to their customers. Previously, he was at HubSpot as Chief Product Officer after they acquired his company, Performable.

Every company claims to be ‘customer-driven’. They’ll have framed posters on the wall – “Solve for The Customer.” None of that means anything unless you actually make the structural decisions to ensure it. Why is hiring people who are customer-driven the key to a successful product team? David explains in this talk how to structure product teams to increase employee retention and customer focus. What does a feedback loop directly between the engineers and customers look like? Roadmaps solve for the company not the customer. What solves for the customer is non-stop testing and continuous improvement. Introducing unnecessary process can create barriers to customer centricity. What processes should you incorporate? What metrics should product teams and engineers be guided by?

Slides, Video & Transcript below

This is a very interesting slide deck considering the software business and the long term future of the software industry.

Two particularly useful sections:

• The five forces accelerating software’s growth.
• Considerations for the modern software CEO.

Well worth looking through.

We had some fantastic applications for the scholarship places, and we’re delighted to announce that the BoS Europe 2017 scholars are:

• Sam Heter – Hoopfix
• Lucy Friedman – Switchmetrics
• Theo England – Cucumber
• Faisal Chohan – Cogilent
• Mohammed Al Rasbi – Research and Development
• George Bettany – Sanctus
• Stefan Magnusson – Mystery Applicant
• Seun Awoyele – Devcenter

Nick Halstead, CEO & Founder, Cognitive Logic

Nick is the Founder of Cognitive Logic Inc which is building unique technology to allow collaboration on corporate data between companies without data needing to be shared or transmitted.

Nick discusses some of the things that he has learned at DataSift he is applying to his new startup, from deciding when to take money, the good and bad of relying on large partners, dealing with organisational change in a high growth business and coping with the everyday stresses and strains of running a business in hyper-growth mode as a first time founder with a young family.

Hear from more founders at Business of Software Europe 2017: our agenda features talks from the founders of Intern Avenue, Swiftkey, Teamwork and more

Slides, Video, Notes & Transcript below

Steli Efti, Co-founder & CEO, Close.io

Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales.

Steli shares some of the tips and tricks he has learned as one of the best sales hustlers and hackers in the software business. No dark arts, no magic bullets, just solid advice, proven processes and plans that will be applicable to anyone, from single developer, through to a large established sales organisation. Having worked with some of the most successful startups to come out of the incubators such as Y-Combinator, as well as established public software businesses, Steli has a unique view of what you can do to close sales and why sales should not just be left to sales people.

Slides, Video, Notes & Transcript below

Eva Pascoe, Director of Ecommerce, The Retail Practice

So much of what we take for granted today has only just been invented, some of it by Eva.

Eva’s career has been built off the back of spotting and acting on emerging trends and she knows stuff!

We caught up with Scott Berkun, author of Dance of the Possible, the mostly honest completely irreverent guide to creativity and asked him anything. We tried hard to keep to the topic of creativity…

Here are some of the highlights…

Stack Overflow’s annual developer survey is probably the most comprehensive overview of the development community. This year over 64,000 developers responded. If you want to understand, amongst other things, what developers are thinking, what motivates them, what they are looking for in a job and how they learn, this is a must read.

We want to offer our guests at Business of Software Conference the best possible experience when they attend. We didn’t expect to be taking them to court.

We’re celebrating International Womens Day by sharing this brilliant Lightning Talk from Tania Katan, It Was Never a Dress.

How many entrepreneurs do you know who model themselves, consciously or unconsciously, on Steve Jobs?

By all accounts, Steve Jobs combined incredible genius and an ability to get things done with a personality that could politely be described as ‘difficult’. In fact, many people who worked for him describe him as an asshole.