6 Brilliant Talks From BoS Conference USA Online Speakers

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There Are 6 Returning Speakers At BoS Conference USA Online This September

We’re delighted to welcome April Dunford, Jason FriedBob MoestaAlex Osterwalder, Rich Mironov, and Tendayi Viki back to the BoS stage – albeit an online one this year.

BoS Speakers are chosen because we believe what they have to share will help software entrepreneurs make a real difference in their businesses. There’s still time to bag a ticket to BoS Conference USA Online, 21-23 September – and with no hotel or flights to book, it’s easier than ever.

As we look forward to their talks this year, we’re taking a look back at some of their previous talks. Read on below to find great talks about:

  • How to position your product to make it obviously awesome
  • How to design organisational culture
  • Running Jobs-To-Be-Done interviews
  • How to price your software

and more…


Upcoming Events

Hangout with Alex Osterwalder Psychology for UX Masterclass

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Every week we send out a brand new talk from Business of Software Conferences. Upcoming releases include great talks from April Dunford, Jason Fried, and Dharmesh Shah. Don't miss out - sign up here:


 

How To Make Complex Products Obviously Awesome – April Dunford (Author, Obviously Awesome) at BoS USA 2019

 

Previously: Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing. In this talk from #BoS2019, April Dunford shows how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly.

This Year: Stop Selling Your Product, Start Selling Your Point Of View

In this session, April will teach you the difference between selling and helping customers buy. She will show you how to use your point of view on a market to help customers understand what to pay attention to and why they should (or should not) buy from you.


Your Company Should Be Your Best Product – Jason Fried (Founder/CEO, Basecamp & Hey) at BoS USA 2016

 

Previously: For years, sustainable competitive advantage was goal of large companies – locking in your advantage over your competitors using innovation or market mechanisms. Prof Rita McGrath spoke at BoS USA 2013 about her belief that things were about to change dramatically, that markets were about to get a whole lot more agile and dynamic and that this would produce enormous opportunities for entrepreneurs. Interesting watching with hindsight!

This Year: Launching A New Breakout Product

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of the year, not least because of the very public fight with the Apple store. Jason will talk about the conception, design and launch of Hey.


Uncovering The Jobs-To-Be-Done – Bob Moesta & Chris Spiek (The ReWired Group) at BoS USA 2013

 

Previously: Customers (that’s you and me, by the way) lie. Sad but true. You could see this as a frustrating fact of business. Bob Moesta and Chris Spiek see it as a great opportunity to get ahead of the competition and in this excellent session they demonstrate how to unearth some deep insights into customer motivation using the Jobs to be Done framework.

This Year: Demand-Side Sales 101

Bob Moesta has taken Jobs-to-be-Done theory and applied it to the sales process. In this interactive session, Bob will share a framework for thinking using the forces of progress model, then show you how to apply it to your sales process.


How To Design Organisational Culture – Alex Osterwalder (Founder, Strategyzer) at BoS USA 2015

Previously: At Business of Software Conference USA 2015, Alex Osterwalder described the key steps in designing an effective organizational culture. In most companies, there is a gap between the actual culture and the desired culture. How can we work to optimize our company’s culture like we would any other business function?

This Year: Designing Breakthrough Business Models With A Real Business

Alex and Tendayi Viki will be leading an interactive session to show you how to evaluate and redesign your existing business model, with with a live case study featuring a BoS attendee.


Clever Ideas Are Not Enough For Innovation – Tendayi Viki (Partner, Strategyzer) at BoS Europe 2018

 

Previously: Innovation is hard. It takes more than a clever idea to make a business. Tendayi Viki works with entrepreneurs in startups and large corporates who are looking to innovate. Here he presents 8 business model questions to consider when attempting to innovate, followed by a Q&A with some great questions about innovating in a large corporate.

This Year: Designing Breakthrough Business Models With A Real Business

Tendayi and Alex Osterwalder will be leading an interactive session to show you how to evaluate and redesign your existing business model, with with a live case study featuring a BoS attendee.


Software Pricing Demystified – Rich Mironov (Smokejumper Product Executive) at BoS Europe 2019

 

Previously: You can spend as much as you want on developing a product, but no one cares how much you spend – they only care about it’s value. You can’t sell a product until it’s built and usable and the developers need paid to create the product, so how do software business make money if they are out of pocket before they even start? In this talk Rich gives you the key points to remember throughout your journey from startup to success.

This Year: Hiring A Head Of Product

Rich has led product management teams at every stage of company evolution, and helped a score of clients hire strong product leaders. This talk will step us through some frequent pitfalls, spotlighting how to find a product executive to sit at the “big kids’ table” with other C-level execs.


Click below to join us at BoS Conference USA Online to hear these speakers and more.

Find Out More


Upcoming Events

Hangout with Alex Osterwalder Psychology for UX Masterclass

Get Weekly Advice From Software Experts

Every week we send out a brand new talk from Business of Software Conferences. Upcoming releases include great talks from April Dunford, Jason Fried, and Dharmesh Shah. Don't miss out - sign up here:


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