Matt Lerner: JTBD Live Website Teardowns

In this breakout group, Matt will offer constructive criticism and comments on the websites of participants. You will learn whether your messaging and the structure of your site is as effective as you need it to be and offer some constructive ideas to make changes that both resonate with your customers and prospects and achieve the goals you have set yourself.

Matt’s co-founder, Nopadon, spoke at BoS Conference Europe this year and then stepped in to deliver a similar session live on stage when one of the speakers had to drop out because of Covid. For many participants, this was the single most useful session of the conference. He will offer his feedback to you on a scale of 1-10, where 1 is very kind and 10 is completely frank. If you are taking part, you should consider asking for the feedback to be turned up to 11.

You will learn: how applying JTBD insights to your website will help you to:

Find specific customer language that resonates and converts
Identify and address the key anxieties and objections of your potential customers
Draft and optimise landing pages, ads and app store listings

Matt Lerner

Founder, SYSTM

Matt Lerner is a bestselling author and 15-year Silicon Valley veteran, and three-time BoS speaker. Matt was part of the early growth team at PayPal, and a Partner with the VC fund 500 Startups.

Since founding SYSTM, Matt has worked with over 200 seed-stage startups to help them develop and execute their growth strategies.

He’s been featured in the First Round Review and the Harvard Business School podcast, and he’s guest lectured at Stanford Business School.

You can check Matt’s talks at BoS here.