AI is rewiring product development. Not just changing the tools product teams use; it’s changing what product organizations are. As AI amplifies what small teams can achieve, traditional structures – layers of product, engineering, and design management, endless alignment meetings, and decision gridlock – are starting to look not just expensive but actively obstructive.
As the cost and speed of coding fall, the value of roles focused mainly on feeding work to engineers is diminishing quickly. At the same time, the AI shift is driving a burnout crisis in product leadership, a quiet exodus of the best talent leaving to build on their own.
With execution becoming cheaper and faster, the real constraint moves to strategy, judgment, and leadership.
In this session, Bruce shows, with real world examples, why and how you can use this moment to hit pause on the old playbook and go faster than you ever thought possible. All it takes is empowering product and technical leaders with clear missions, autonomy, and accountability.
This talk is for CEOs who need to understand why unfettering these people is their biggest lever for growth.
Bruce McCarthy
Founder, Product Culture
Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations.
He and his team help companies like NewStore, Camunda, hyperexponential, Socure, and Toast achieve their product visions through Advising, Accelerator programs, and the Product Culture Community. Bruce is a serial entrepreneur and team leader. He literally wrote the book on roadmapping: Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. His next book, Aligned: Stakeholder Management for Product Leaders is expected summer 2024.
His previous talks at BoS Conference have been instrumental in helping our attendees unblock some of the significant challenges that all companies face as they grow. You can watch them here.
💻 Online Workshop
This workshop is the starting point. In two sessions across one week, you’ll see how a company OS gets built in practice, then build a first version for yours. Not a framework to think about later. A concrete start.
💻 Online Workshop
This workshop is for founders who are already in motion, already using the tools, already tinkering, and have hit the ceiling that only a documented OS can break through. Over four weeks, you’ll build one.
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