Which of your product’s roadmapped features will your customers pay more for? Which will give customers a reason to upgrade to a higher tier or purchase an add-on?
By increasing the value we deliver, we should be able to drive greater revenue from customers. But too often, product strategy gets disconnected from pricing. We build & deploy new functionality without considering which features enable us to charge more or give customers a compelling reason to upgrade. Customers benefit from more-and-more value year-after-year, yet frequently continue paying the same annual subscription as in year one.
In this session, Robin will share lessons learned the hard way; show how to identify the features for which customers will pay more; and discuss that special (and thankfully rare) feature: the one your customers would pay to avoid!
Robin Landy
Pricing & Product Strategy
Robin Landy solves pricing problems for SaaS, AI and software-enabled service companies by developing pricing for new products, and improving it for existing ones.
For 9 years he’s developed pricing for companies of all stages & sizes, in industries including legaltech, martech, edtech, comms hardware, operations, gaming, retail, e-commerce and ERPs.
Robin previously founded & led a startup which amassed millions of downloads, and was acquired in 2013. His experiences at that startup and then the company which acquired it, laid the foundations for his pricing consultancy.
