Which of your product’s roadmapped features will your customers pay more for? Which will give customers a reason to upgrade to a higher tier or purchase an add-on?
By increasing the value we deliver, we should be able to drive greater revenue from customers. But too often, product strategy gets disconnected from pricing. We build & deploy new functionality without considering which features enable us to charge more or give customers a compelling reason to upgrade. Customers benefit from more-and-more value year-after-year, yet frequently continue paying the same annual subscription as in year one.
In this session, Robin will share lessons learned the hard way; show how to identify the features for which customers will pay more; and discuss that special (and thankfully rare) feature: the one your customers would pay to avoid!
Robin Landy
Pricing & Product Strategy
Robin Landy solves pricing problems for SaaS, AI and software-enabled service companies by developing pricing for new products, and improving it for existing ones.
For 9 years he’s developed pricing for companies of all stages & sizes, in industries including legaltech, martech, edtech, comms hardware, operations, gaming, retail, e-commerce and ERPs.
Robin previously founded & led a startup which amassed millions of downloads, and was acquired in 2013. His experiences at that startup and then the company which acquired it, laid the foundations for his pricing consultancy.
Next Events
6-8 October | Raleigh, NC
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13-14 April | Cambridge, UK
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