A case study like no other. In this series of sessions at BoS Conference USA 2023 we deep dived into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”
By focussing everything they did on the needs of their customers and helping them grow, they also grew faster, made their lives easier and changed the way they think about collaboration across the company.
More on the Autobooks case study sessions.
Part One
Chris explained how his background working with Bob Moesta and Jobs to be Done alongside his experience using the Shape Up methodology were instrumental in his drive to get Autobooks focused on delivering the outcomes customer wanted. How did Chris, who didn’t have FinTech experience or the language of the industry even start? You’ll hear the steps he took over his first 45 days to interview partners, customers and execs to build a JTBD timeline, identified the four forces and applied what he learned to improving small business user adoption. What were the results? How did he get other people to buy into the process? What were the hiccups on the journey from launching a customer a month to launching 1500 a years later? Chris and Justin describes the lightbulb moment with Derik and Kyle picking up on the success of this approach to SMBs, proposed that they applied the same concepts and the timeline to the banking space. If the timeline works for a small business owner, why doesn’t it work for somebody making the decision to buy Autobooks at a bank?
Part Two | Part Three
Slides
Transcript
Chris Spiek
Chris has spent many years building great products based on the JTBD, with a special emphasis on empowering web developers.
With a background in web development, interactive marketing strategy and disruptive innovation, Chris has a long career in making the internet pay. Simple as that.
Justin Dickow
VP of Engineering, Autobooks
Since joining Autobooks in 2021, Justin has led a successful transformation of the company’s product and engineering practices by connecting the teams on customer and business outcomes. Before Autobooks, Justin was Head of Engineering at Tweddle Group, where his team pioneered a content development, management and delivery platform utilized by millions of car owners and technicians worldwide.
Next Events
BoS Europe 2025 🇬🇧
🗓️ 31 March – 1 April 2025
📍 Cambridge, UK
Grab early bird tickets until 15 Nov
Spend time with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.
BoS USA 2025 🇺🇸
🗓️ To be announced soon
📍 Raleigh, NC
Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.
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