Blog

Business of Software conference news

Harnessing Culture & Using Data To Build Value For Your Business | Sarah McVittie | BoS 2019

Harnessing Culture & Using Data To Build Value For Your Business | Sarah McVittie | BoS 2019

Sarah McVittie // Dressipi

235 million items of clothing end up in landfill sites in the UK every year. Some estimates suggest that globally, 40% of garments produced in the fashion industry are never sold; of which 90% go to landfill.

Sarah McVittie has launched a number of firsts across mobile and web in her 16 year journey as a serial entrepreneur. Her company, Dressipi, built a business that offers shoppers access to their own digital stylist. Dressipi services over 20% of the UK womenswear market including retailers like Topshop, John Lewis, and Very.

In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. You will leave with ideas to stimulate creative, data-driven, approaches to problem solving and how you can harness culture to build long-term value in your business.

Video, Sketchnote, & Slide below

Read more

Management of Innovation

Management of Innovation

Management of Innovation

When you sign up for our excellent newsletter, you don’t just get access to first sight of new talks, invitations to exclusive hangouts with speakers and smart people and all the community goodness, we ask you if there is something we can help you with to help you navigate the over 300 talks from BoS Conference collected over 15 years from some of the smartest people in the industry. We try to find some particularly relevant content to help you think about your challenge.

This is a reply I got recently from a new subscriber:

> So hit reply and let me know the problem you’re trying to solve, and I’ll be in touch with some top advice from some of the software world’s brightest minds.
> Don’t believe me? Put me to the test…

I’ll take you on on that one:

On the topic of the Management of Innovation: Whose role is it in modern businesses, is it concentrated on a particular function or distributed amongst people? Any best practice? Insights?

What do you have in stock? Any interesting speakers in that sphere?

I hope you are well and not coughing.

Great question…

Read more

Cultivating Trust | Gareth Marlow | BoS 2019

Cultivating Trust | Gareth Marlow | BoS 2019

Gareth Marlow // EQSystems.io

If you’ve ever worked with someone you didn’t trust, you will know why trust is important in the workplace.

Teams that don’t trust each other don’t work well together. Morale, productivity, staff turnover and outputs suffer. Much of the talk around ‘trust’ in business is woolly, misunderstood and lacks clear and actionable frameworks for you to make things better. Drawing on personal experience and a lot of study, Gareth will help you to appreciate how trust issues may be limiting your company’s growth and the role you might be playing in destroying trust.

In this talk delivered at both BoS Conferences in 2019, Gareth shares some concrete and clear steps you can take to build a culture of trust with your peers, your investors, your team and your company.

Video, Sketchnote & Slides below

Read more

Bootstrapping to 20 Million Users | Mat Clayton | BoS Europe 2019

Bootstrapping to 20 Million Users | Mat Clayton | BoS Europe 2019

Mat Clayton // Mixcloud

Mat Clayton bootstrapped Mixcloud over ten years with a total team of five to build an audio streaming business with 15,000,000 MAUs. Whilst convinced that if Mixcloud had taken early funding, the company took $11.5 million funding from a little known investor in 2018.

In this talk from BoS Europe 2019, Mat shares some of the things that helped him to create such an effective bootstrapped operation and how, after a decade, Mixcloud decided the time was right to find an investor who could bring value beyond cash to take the business forward.

You will leave with ideas you can use to get more from small teams, how you can use data to inform your product development decisions and some of the critical considerations you should consider when the time comes to find an investor that can bring value beyond capital.

Video, Slides, & Sketchnote below

Read more

Designing Breakthrough Business Models | Alex Osterwalder & Tendayi Viki | BoS USA Online

Designing Breakthrough Business Models | Alex Osterwalder & Tendayi Viki | BoS USA Online

Alex Osterwalder & Tendayi Viki // Strategyzer

In this interactive session, Alex and Tendayi work with a real life BoS Conference attendee (the guys from PDQ.com) to show how to: evaluate your portfolio of existing innovations,  evaluate your existing business model; understand its strengths and weaknesses; then use the right questions to redesign a breakthrough business model. They demonstrate how to use nine business model questions to reinvent your business as you consider the strategic shifts in your environment.

You will learn how to:

  • Distinguish between efficiency, sustaining and transformative innovations.
  • Review an existing business model using the right questions.
  • Redesign the business model with breakthrough ideas.

Video & Slides below

Read more

Developing Sales Talent | Paul Kenny | BoS Europe 2019

Developing Sales Talent | Paul Kenny | BoS Europe 2019

Paul Kenny // Ocean Learning

Paul Kenny has been a regular attendee at Business of Software Conference since it started in 2007 and has spoken several times before, and for good reason. Over the last 25 years, he has helped to develop salespeople and sales managers working in media, technology and the professional services sectors.

In this talk from BoS Europe 2019, Paul will help you understand and conquer the challenges of scaling sales teams rapidly with a focus on the challenge of getting new hires up and running quickly and effectively. He’ll share some of the important lessons he’s learned as he has helped software companies to recruit, develop and manage their sales teams.

Video, Slides, & Sketchnote below

Read more

Radical Product Thinking | Radhika Dutt | BoS USA Online 2020

Radical Product Thinking | Radhika Dutt | BoS USA Online 2020

Radhika Dutt // Radical Product Thinking

Radhika Dutt is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built and advises organisations from high-tech startups to government agencies on building radical products (ones that create a fundamental change instead of optimising the status quo). She co-founded Radical Product Thinking as a movement of leaders creating vision-driven change. Radhika graduated from MIT with an SB and M.Eng in Electrical Engineering, and speaks nine languages while learning her tenth.

In this talk from BoS USA Online, Radhika talks about where iteration goes wrong, why Lean and Agile fall short, and how to diagnose the most common product diseases and overcome them. There are some great discussion points and tools covered int his talk that you can use in your team too.

Video & Slides below

Read more

Metrics that Matter | Matt Lerner | BoS USA Online 2020

Metrics that Matter | Matt Lerner | BoS USA Online 2020

Matt Lerner // Startup Core Strengths

Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. (For example, learn why revenue is a dangerous target.) In this talk from BoS USA Online, Matt shares some of the lessons he’s learned in growing companies, large and small, that will help you choose the right metrics to target in your organization.

Matt spent most of his career building and running marketing teams in Silicon Valley, including PayPal (and some less famous startups), then went on to found Startup Core Strengths, a structured coaching program to help startups learn the foundational mindset and habits to drive sustainable growth.

Video & Slides below

Read more

Six Lessons from a Marketing Fraud | Tiffany Da Silva | BoS USA Online 2020

Six Lessons from a Marketing Fraud | Tiffany Da Silva | BoS USA Online 2020

Tiffany Da Silva // flowjo.co

We’ve all been there. You finally step foot into the job you’ve wanted forever only to feel like you aren’t good enough for the role, or worse, a complete fraud.

You’re not alone; an estimated 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers. In this talk from BoS USA Online 2020, Tiffany Da Silva (Founder, flowjo.co) shares her own experiences along with the framework and tools she uses every day to eliminate it.

Prepare to get off autopilot, identify the negative self-talk in your head and identify your villains.

Caution: this video may contain jazz hands!

also available on the podcast

Video and Slides below

Read more

Demand-Side Sales 101 | Bob Moesta | BoS USA Online 2020

Demand-Side Sales 101 | Bob Moesta | BoS USA Online 2020

Bob Moesta // The Rewired Group

Should you rethink your sales process from the buyer’s perspective?*

For most of us, sales means reciting features, benefits, pressuring customers into purchasing. Selling feels icky. It’s not our fault – that’s how most selling is done. There’s a better way. Bob Moesta has taken Jobs-to-be-Done theory and flipped it to apply it to sales.

Before giving this talk Bob asked, “Why are there no sales professors?”.  There are lots of practices but really no underlying theory. We need to learn how to think like a salesperson.

In this talk, delivered at the end of BoS USA Online, Bob talks about how to help people to buy, without selling. He takes us through the six steps of a customers journey from ‘first thought’ to ‘on-going use and building habits’. Knowing this journey can help you to position your product differently and help your customers buy.

* Of course, the answer is ‘yes’.

also available on the podcast

Video and Slides below

Read more