The Power of BoS Connections

At Business of Software (BoS), we believe conferences are about building relationships that lead to significant change, not just for insightful conversations. Over the years we have received many accounts of guests who met at BoS and went on to collaborate and create amazing things.

Mark Stephens and Chika Emebo from IDR Solutions, loyal participants in our community, joined us on our first podcast episode, along with Dr. Chris Bell and Jamie Woolf from Creativity Partners, to share about their partnership.

IDR Solutions is a small IT software company that helps developers worldwide from companies such as Adobe to work with PDF documents. Creativity partners specialise in selling your business story as your competitive advantage. Their initial interaction was informal and focused on common business issues and objectives. However, it soon became apparent that they had more in common than expected. IDR Solutions’ goal to increase website interaction was aligned with the Creativity Partners’ narrative and UI/UX experience. This planted the seed of collaboration from what started as a casual conversation.

From coffee to collaboration

Successful partnerships do not require scheduled meetings or formal pitches. At BoS, many of these relationships are formed during coffee breaks and hallway tracks. These less structured experiences allow guests to communicate opportunities, ideas, and challenges in a sincere and modest manner. BoS has a distinct environment that promotes mutual trust and curiosity, making it possible for organic conversations to develop beyond simple networking.

Creativity Partners’ storytelling expertise and ability to present that through UI/UX stood out to IDR solutions, who were eager to improve their website engagement. Over time, the two teams joined forces to transform IDR Solutions’ online presence, focusing on their unique selling point: their intentionally small, customer-focused approach. They were able to tell a compelling story about their culture and dedication to personal connections. What started as a humble conversation became a partnership that reshaped IDR Solutions’ messaging, demonstrating the power of authentic connections fostered in the right environment.

Growth

By implementing their recommendations, IDR Solutions’ website now authentically reflects their values, leading to improved user engagement and a stronger connection with their customers and prospects.

Before Working with Creativity Partners

Being able to communicate their story, increased their confidence in their messaging and led to tangible results including a 35% increase in site traffic, a 48% increase in clicks and a 133% increase in time spent on their Contact Us page.

After Working with Creativity Partners

This success inspired the creation of a podcast episode to share their journey from the initial spark at BoS to the collaboration and lessons learned along the way. The episode serves as both a reflection on their growth and a reminder of the power of networking, teamwork and selling your story.

Join us at BoS Europe 2025 and discover how meaningful connections can transform the future of your business.