April Dunford

April Dunford

April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.

Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. You can find her at: www.aprildunford.com

Talks by April Dunford

How to Craft a Product Story that SellsSeptember 2022
Stop Selling your Product, Start Selling Point of ViewSeptember 2020
Positioning JujitsuApril 2020
Positioning For Growth – How To Make Complex Products Obviously AwesomeSeptember 2019

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