April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.
Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. You can find her at: www.aprildunford.com
Talks by April Dunford
|How to craft a Product Story that Sells||September 2022|
|Stop selling your product, start selling point of view||September 2020|
|Positioning jujitsu||April 2020|
|Positioning For Growth – How To Make Complex Products Obviously Awesome||September 2019|
- How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post
- 5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book
Learn how great companies are run
At BoS we run events and publish content that is highly valued by anyone trying to build, run, and scale a great SaaS or software company.
Sign up for a regular dose of actionable and useful content: