Three days of peer learning for the leaders of the worlds’ best software businesses

Business of Software is a 3 day conference for anyone starting or growing a software business. It covers everything about building a successful, sustainable company, except the code.

It gives hardworking founders a place to meet each other and lift their heads from the daily grind – a chance to work on, not in, their companies.

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Speakers

2014: Alex Osterwalder

Founder, The Business Model Foundry

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation.

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2013: Dharmesh Shah

Co-founder & CTO, HubSpot

Dharmesh is co-founder and CTO of HubSpot. HubSpot provides inbound marketing software that helps businesses attract, convert and engage customers on the web. The company, based in Cambridge, Massachusetts has over 6,000 customers and was ranked the second fastest growing software company in the Inc. 500. HubSpot has raised over $60 million in venture capital.

Dharmesh is the co-author of “Inbound Marketing: Get Found Using Google, Social Media and Blogs” published by Wiley in October, 2009. The book has been one of the top 50 marketing books on Amazon for over 2 years.

2012: Kathy Sierra

Founder, Javaranch

Kathy Sierra is the author of books that have sold over a million copies on knowledge management and design and winner of several Jolt Cola/Software Development Awards.

Why should I come to Business of Software?

A short video on why people love BoS:

  • Practical learning from the best in the field:  Speakers at previous editions have included Dharmesh Shah (Hubspot), Seth Godin, Joel Spolsky (Stack Exchange), Clayton Christensen, Alexis Ohanian (Reddit) Geoffrey Moore, Scott Farquhar (Atlassian), Eric Ries, Kathy Sierra (JavaRanch), Jason Fried (37 Signals)
  • The insights of your peers: As well as the speakers, the BoS community is made up of senior managers – founders, product people, marketeers, development – who are at similar stages and working on similar problems. Drawing on their experience is a very important part of what people get from BoS. Come prepared to learn from those ahead of you and teach those coming up behind.
  • Space to think and plan for the next 12 months:  Many delegates use BoS as a regular planning exercise, leaving with adjusted strategies and new plans for all areas of their business. Some find solutions for chronic problems that have been festering for months or years. Others simply enjoy benchmarking their achievements against the industry.

‘First time I've been in a room where everyone is totally focused on growing a company, not looking for the next big thing.’

Chris Savage, CEO, Wistia

'My favourite conference'

Dharmesh Shah, CEO, Hubspot

'Simply the best software conference'

Tobias Lutke, CEO, Shopify