Intimate. Honest. Friendly.

The 10th Business of Software Conference.

We try to do things differently. You and your team leave with your brains supercharged with two and a half days of exceptional, actionable, ideas to grow better software companies – and enjoy life more.

Save Your Place Here.


Dharmesh Shah

Co-founder & CTO, HubSpot

Dharmesh is co-founder and CTO of HubSpot, now a public company, that provides inbound marketing software to help engage customers on the web.

Laura Roeder

CEO, Founder, MeetEdgar

Laura Roeder founded MeetEdgar, a social media automation tool designed to prevent updates from going to waste, while pregnant. Bootstrapped, profitable, growing rapidly.

Gail Goodman

ex CEO, Constant Contact

Gail gave one of the most discussed talks at Business of Software Conference 2012 – How to Walk the Long Slow SaaS Ramp of Death. She left Constant Contact in 2016 having negotiated the successful sale of the NASDAQ listed company for $1.1 billion.

Jason Fried

CEO, Basecamp

Jason co-founded Basecamp back in 1999. He also co-authored REWORK, the New York Times bestselling book on running a “right-sized” business. Co-founded, co-authored… Can he do anything on his own?

David Cancel

CEO & Founder, Drift

David Cancel is a five-time entrepreneur, two-time CEO, angel investor, and currently the CEO at Drift, a startup that’s making it easier for businesses to talk to their customers. Previously, he was at HubSpot as Chief Product Officer after they acquired his company, Performable.

Michael Pryor

CEO, Trello

Michael Pryor is CEO of Trello, the tool that helps entrepreneurs organize their businesses and lives.

Business of Software Conference 2016

Why should I come to Business of Software Conference USA 2016?

  • The experience: A conference deliberately capped at 300 friendly attendees to allow for better networking and fulfilment of personal goals.
  • Learn and discover new ideas: A carefully curated speaker line up, sharing hard earned experience on ways to run your business more effectively.
  • Get actionable, practical advice: To be applied to make you a better leader, in a better business, with better software.
  • Work on, not in, your business: A chance to get out of your business and re-evaluate what you are doing, and where you are going.
  • Leave inspired: And afterwards, belong to a global community of people who care about building great software.

Want more Information?

Sign up for Business of Software Conference USA 2016 here. Or, join our updates which will provide you with the best tech content that you’re too busy to search for, Google Hangouts with speakers, videos of talks, and conference news.


'Simply the best software conference'

Tobias Lutke, CEO, Shopify

'My favourite conference'

Dharmesh Shah, CEO, Hubspot

‘First time I've been in a room where everyone is totally focused on growing a company, not looking for the next big thing.’

Chris Savage, CEO, Wistia