Three days of peer learning for the leaders of the worlds’ best software businesses

Business of Software is a 3 day conference for anyone starting or growing a software business. It covers everything about building a successful, sustainable company, except the code.

It gives hardworking founders a place to meet each other and lift their heads from the daily grind – a chance to work on, not in, their companies.

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2012: Kathy Sierra

Founder, Javaranch

Kathy Sierra is the author of books that have sold over a million copies on knowledge management and design and winner of several Jolt Cola/Software Development Awards.

2012: Gail Goodman

CEO, Constant Contact

Gail is a small business advocate and visionary, whose work as the CEO of Constant Contact has allowed more than 500,000 small enterprises to build better relationships with their customers.

2010: Eric Ries

Author, The Lean Startup

Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startu

2011: Alexis Ohanian

Founder, Reddit

In 140 characters: Alexis is a startup guy making the world suck less: reddit, Breadpig, hipmunk, Y Combinator. Investor, speaker, host ofSmall Empires, author of Without Their Permission.

2011: Clayton Christensen

Professor of Business Administration, Harvard Business School

Professor, author, entrepreneur, missionary, husband, and father: Clayton Christensen wears many hats in his life. As an academic, he has been recognised as the world’s most influential business thinker.

2014: Alex Osterwalder

Founder, The Business Model Foundry

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation.

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Why should I come to Business of Software?

A short video on why people love BoS:

  • Practical learning from the best in the field:  Speakers at previous editions have included Dharmesh Shah (Hubspot), Seth Godin, Joel Spolsky (Stack Exchange), Clayton Christensen, Alexis Ohanian (Reddit) Geoffrey Moore, Scott Farquhar (Atlassian), Eric Ries, Kathy Sierra (JavaRanch), Jason Fried (37 Signals)
  • The insights of your peers: As well as the speakers, the BoS community is made up of senior managers – founders, product people, marketeers, development – who are at similar stages and working on similar problems. Drawing on their experience is a very important part of what people get from BoS. Come prepared to learn from those ahead of you and teach those coming up behind.
  • Space to think and plan for the next 12 months:  Many delegates use BoS as a regular planning exercise, leaving with adjusted strategies and new plans for all areas of their business. Some find solutions for chronic problems that have been festering for months or years. Others simply enjoy benchmarking their achievements against the industry.

‘First time I've been in a room where everyone is totally focused on growing a company, not looking for the next big thing.’

Chris Savage, CEO, Wistia

'My favourite conference'

Dharmesh Shah, CEO, Hubspot

'Simply the best software conference'

Tobias Lutke, CEO, Shopify