Intimate. Honest. Friendly.

Take your software business further with the latest thinking on:

  • Strategy: think better

  • Product: build better

  • Sales & Marketing: grow better

  • People: work better

Our conference focuses on the business aspects of running a software company: the practical stuff you need to know aside from coding. Frank and experienced speakers  plus supportive peers combine to deliver two and a half days of exceptional, actionable, ideas to grow better software companies.

Register Here.


Send me updates

Stay in touch. Join the community


Natalie Nagele

CEO, co-Founder, Wildbit

Hear Natalie talk at BoS USA 2017 on “Keeping the Fun in Your Business Life”.

Seth Godin


Seth’s been in the software business for 33 years: at BoS USA 2017, he shares lessons learned during that time.

Joanna Wiebe

Copywriter, Copy Hackers

Old School Copywriting for New School Bizzes: the Copy Hacker founder delivers marketing ideas that “normal people” can use.

Jason Cohen

Founder CTO, WP Engine

Hear how to be “Healthy, Wealthy and Wise” by creating a healthier business through a healthier mind in Jason’s talk at BoS USA this September.

Professor Rita Gunther McGrath

Professor, Columbia Business School

Rita Gunther McGrath is a globally recognized expert on strategy, innovation, and growth with an emphasis on corporate entrepreneurship.

Joshua Seiden

Author, Sense and Respond

Josh Seiden is a designer, author, coach, and product leader with deep experience creating digital products and services within product businesses, consultancies and now on his own.

Business of Software Conference 2017

Why should I come to Business of Software Conference USA 2017?

  • The experience: A conference deliberately capped at 300 friendly attendees to allow for better networking and fulfilment of personal goals.
  • Learn and discover new ideas: A carefully curated speaker line up, sharing hard earned experience on ways to run your business more effectively.
  • Get actionable, practical advice: To be applied to make you a better leader, in a better business, with better software.
  • Work on, not in, your business: A chance to get out of your business and re-evaluate what you are doing, and where you are going.
  • Leave inspired: And afterwards, belong to a global community of people who care about building great software.

Want more Information?

Book your place for Business of Software Conference USA 2017 here. Or, sign-up for updates which will provide you with the best tech content that you’re too busy to search for, Google Hangouts with speakers, videos of talks, and conference news.


"[BoS is] Where we learn how to do a company"

Juao Vieina, SIACON

"[Come to] figure out how healthy or unhealthy your organisation is and figure out what to do about it"

Chris Kelly, Salesforce Pardot

"These speakers & attendees are our village."

Elizabeth Harding, InventoryLab