Create and Scale Software Businesses People Love Using and Working For

Business of Software a conference run to help people build software businesses they can be proud of. No pitches. No tired panels. Just people sharing ideas about how to build software people love.

It gives hardworking founders, CEOs and Geeks alike a place to meet each other and lift their heads from the daily grind – a chance to work on, not in, their companies.

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Speakers

Giacomo ‘Peldi’ Guilizzoni

Founder and CEO, Balsamiq

Peldi is a programmer turned entrepreneur. He founded and runs Balsamiq, an 18-person, bootstrapped, geographically dispersed independent software company that’s been growing organically since 2008.

Patrick McKenzie

Founder, Kalzumeus Software

Once upon a time, Patrick McKenzie was an engineer. Then he had an idea for some software and discovered that, while programming it was easy, marketing it was not.

David Heinemeier Hansson

Creator of Ruby on Rails, Founder of Basecamp

David created Ruby on Rails, the open source web framework in 2003. That would pretty much define most careers but he is also founder & CTO at Basecamp.

Claire Lew

CEO, Know Your Company

Claire Lew is the CEO of Know Your Company, a software tool that helps business owners with 25 to 75 employees overcome company growing pains. Since then, Know Your Company has helped over 8,000 people at companies like Airbnb and Kickstarter.

Trish Khoo

Engineering Manager, Google

Trish Khoo manages a testing and infrastructure engineering team at Google. Her team provides support for the Google Maps engineering organization responsible for data curati

Paul Kenny

Founder, Ocean Learning

Paul Kenny is a Sales Coach working with media and technology customers across Europe and the US.

Why should I come to Business of Software?

Why people love BoS:

  • Practical learning from the best in the field:  Speakers at previous editions have included Dharmesh Shah (Hubspot), Seth Godin, Joel Spolsky (Stack Exchange), Clayton Christensen, Alexis Ohanian (Reddit) Geoffrey Moore, Scott Farquhar (Atlassian), Eric Ries, Kathy Sierra (JavaRanch), Jason Fried (37 Signals)
  • The insights of your peers: As well as the speakers, the BoS community is made up of senior managers – founders, product people, marketeers, development – who are at similar stages and working on similar problems. Drawing on their experience is a very important part of what people get from BoS. Come prepared to learn from those ahead of you and teach those coming up behind.
  • Work on, not in your business:  Many delegates use BoS as a regular planning exercise, leaving with adjusted strategies and new plans for all areas of their business. Some find solutions for chronic problems that have been festering for months or years. Others simply enjoy benchmarking their achievements against the industry.

Can’t make it to the USA? The BLN also run BoS Europe – 24th-25th June 2015.

'Simply the best software conference'

Tobias Lutke, CEO, Shopify

'My favourite conference'

Dharmesh Shah, CEO, Hubspot

‘First time I've been in a room where everyone is totally focused on growing a company, not looking for the next big thing.’

Chris Savage, CEO, Wistia