Marketing
- Understanding How To Price Your SaaS | Q&A with Rich Mironov
- “It’s definitely my favourite conference of the year. Time after time Business of Software delivers.”
- Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019
- Bootstrapping A Business In The Face Of Well-Funded Competition | Laura Roeder, MeetEdgar | BoS Europe 2018
- “Oops, I Did A Marketing” | Shawn Anderson & Shane Corellian, PDQ.com | BoS USA 2018
- Get Out Of The Echo Chamber: How To Use Jobs To Be Done To Perfect Your Product’s Messaging | Claire Suellentrop, Userlist.io | BoS USA 2018
- How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post
- 5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book
- Building A High-Growth Startup Sustainably | Nilan Peiris, TransferWise | BoS Europe 2018
- Seth Godin Quotes From Lessons Learned in 33 Years in the Software Industry
- Scaling SaaS Marketing | Hangout with Andrus Purde
- Evolution of a SaaS Marketing Team + AMA | Andrus Purde, Outfunnel | BoS Europe 2017
- Derek Sivers – Philosophy of Customer Service
- 5 lessons from our Hangout with Steve Johnson
- Google Hangout with Des Traynor: Recap and Highlights
- Product Strategy: Revisited | Des Traynor, Intercom | BoS USA 2014
- 31 things I learned the hard way about growing a SaaS business. GBP from Duane ‘Startup’ Jackson, Kashflow
- What kind of AdWords user are you?
- A video from a software company that actually gets that Kathy Sierra, ‘Don’t make your features awesome, make your users awesome’
- Resistance is futile | Paul Kenny, Ocean Learning | BoS USA 2012