Scaling SaaS Marketing | Hangout with Andrus Purde

The First BoS Hangout of 2018 was with Andrus Purde, founder of Outfunnel and ex-Head of Marketing at Pipedrive.

As Head of Marketing, Andrus Purde saw Pipedrive grow from a small startup to over 50,000 customers. Hear his insight in running a marketing team through that transition in this very interesting Q&A.

Andrus talks about the 4 phases a SaaS Marketing Team goes through as it grows, and answers questions about channels, KPIs, onboarding, hiring and lots more.Ā He also gave his thoughts on what’s good and bad in marketing automation, and why he’s building Outfunnel.


The BoS Hangouts will return on 31st January where Mark will be joined by Jason Eckenroth.

Jason founded ShipCompliant, which he recently sold. HeĀ gave a fantastic talk at BoS Europe 2017 about selling the company, which you can watch here.

To be the first to hear about registration for our upcomingĀ Hangouts, sign up for our newsletter below.

What you should do next...

At BoS we run events and publish content that is highly valued by anyone trying to build, run, and scale a great software company.

You should sign up to our no-spam, no-frills newsletter to get early access to exclusive new talks and events:

Upcoming events you shouldn't miss...

30th June
Hangout: Creating Software Ecosystems (free attendance)

21st & 28th July
Masterclass: Demand-Side Sales using JTBD with Bob Moesta