Rich Mironov gave a fantastic talk about Software Pricing at BoS Europe 2019. Yesterday, he joined Mark to answer questions from an audience both at our offices in Cambridge, and online.
Questions answered included:
- If I know how much money my product makes for each customer, how much of that value should I capture?
- How do I understand the pricing units for my software?
- Who should own pricing? Product/Marketing/Sales/CEO?
- How do I move upmarket from relatively low SaaS pricing to big enterprise sales?
Get your Fall BoS Conference Ticket
27 - 29 September 2021, Online
BoS Conferences are the events professional CEOs and serious founders attend to learn how to build, run, and scale successful software companies.
First batch of speakers and sessions have been announced. Attendance is limited to 300 spots.