#BoSFAQ | Jobs-to-be-done

#BoSFAQ – Your questions, answered by our expert speakers

We like to help all our subscribers with a full catalogue of interesting and insightful talks from our previous Business of Software conferences.  With over 200 talks to watch there is something for everyone – the first step is knowing your problem; that’s where #BoSFAQ comes in. Here we answer your questions, with the help of our expert speakers.

This week we’ve been asked:

Q | Where do I start with jobs-to-be-done?

 I’ve read Bob Moesta and April Dunford books, but am digging deeper into the topic of ‘Jobs-to-be-done’ as it seems like such an interesting and new concept and I want to know more, but where do I start?

A | We have had a number of talks on the topic, stretching back to 2011! Here’s the ultimate BoS ‘jobs-to-be-done’ cheat sheet.

Some of the best talks to get you deeper into the subject.

The Job Your Product Does The Job Your Product Does

Prof. Clayton Christensen gave the first talk addressing the topic, based on the work that he had done with Bob Moesta. Bob is generally viewed as the key driver of the idea, but is too modest to admit it and encourages others to take the concept on.

Uncovering the jobs-to-be-done

Bob Moesta & Chris Spiek demonstrated how you can use customer interviews to understand the real, rather than the stated, reasons, people use a product

Customer Centred Innovation

Tony Ulwick, applied Jobs-to-be-Done thinking to a wide range of consumer products.

Understanding the Jobs Your Customers Want Done

Alexander Osterwalder, author of Business Model Generation a best-selling book to visualise, challenge and reinvent business models.

Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging

Claire Suellentrop talks you through understanding how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning

If you’ve found this useful, shout it from the rooftops.  If this has given you your own questions you want to ask, get in touch and we can help point you in the right direction.