Ton Dobbe: Is Your Company Remarkable?

Ask any software CEO how differentiated their company is and they’ll say 7 out of 10. Then ask how long it would take a competitor to replicate their unique value.

The answer? Three weeks. Maybe two sprints.

We fool ourselves. Constantly.

Ton has spent 30 years studying what makes software companies truly remarkable – the ones customers talk about, pay a premium for, pick up the phone for at midnight… He’s found 10 traits that separate them from everybody else.

In this session, he focuses on the three that form your foundation: who you’re really for, what makes you desirable, and what makes you genuinely different.

You’ll score yourself live. The contradictions will surprise you. The growth opportunity hiding inside them won’t.

Ton Dobbe

Founder, Value Inspiration

Ton Dobbe is the son of a Dutch tulip farmer who somehow ended up spending 30 years in B2B software.

After 15 years heading global product marketing and product strategy at Unit4, he started Value Inspiration to help sales-led SaaS scaleups find the one remarkable thing hidden in their business, then make it remarkably valuable.

He’s the author of The Remarkable Effect, host of the Remarkable SaaS Podcast, and writes Espresso with Ton, a daily reflection for SaaS CEOs. He lives in sunny Spain with his wife, two sons, and three dogs.

More from Ton.