Can You Build a Business Based on Some Core Principles? | Joel Gascoigne | BoS USA 2014

Joel Gascoigne, co-founder of Buffer, shares some of his thoughts on the on the advantages and disadvantages of building a business while sticking to the core principles that he and his partner Leo set out when they founded the business.

Can such a highly distributed, radically transparent approach to building a business pay off in the long term? See the video below to find out.

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