Joe Leech: Setting Company Goals to Build the Value YOU Want

Joe will discuss how you can discover the core value drivers of your business, assess your current situation and set a plan that works towards your ultimate goal. Whether you want to build a company that exists for 100 years or achieve a successful exit for you and your team, understanding how to build the value you seek is key to your success.


Mr Joe Leech Mr Joe

Mr Joe Leech

Founder, Mr Joe

Joe is a trusted adviser and coach to CEOs of start-ups, high growth tech and Fortune / FTSE 100 companies.
A recovering neuroscientist, then a spell as an elementary school teacher, from UX research, to design, to product management then to product and business strategy. 

Joe is also the author of a book on psychology, and has has a background in Neuroscience and Psychology. Joe brings 15 years in tech, $20b in revenue, experience with 30+ startups & FTSE / Fortune 100 giants.

Find out more about Joe


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Not sure AI can do anything real for your business yet? See it work on your own company, low-risk, over two sessions.
2 sessions · $500 · 12 seats
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Foundation
Getting Started: What Does AI Know About You?
You’ve got an idea for how AI could help your business. Leave with it actually understanding your company well enough to help.
2 sessions · $500
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Foundation
How to Show AI How to Help You
You’ve got a system running but it’s not really being used. Sharpen it so it actually helps you make decisions.
2 sessions · $500
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Have your basics running? Get going with confidence

Stage 1
Get Going With Confidence
Turn a real task into something you can actually measure, then practise a safe, low-stakes build before you do it for real.
2 sessions · $500
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Stage 1
Your First Mission
Pick something in your business that actually matters, get pushback from other founders in the room, then make it real.
2 sessions · $500
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Already running your OS? Put it to work

Advanced · Flagship
Build Your AI Company Operating System
Four weeks from now, two things you asked AI to handle are actually running in your business, not sitting in a document.
4 weekly sessions · $2,000
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Advanced · Find better prospects
Build Your ICP and Prospecting System
Stop guessing who your best customers are. Leave with a system that finds them for you, running.
4 sessions · $2,000
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Advanced · Learn from customers
Build Your Customer Signal System
Turn scattered customer conversations into one system that tells you what actually matters, before the workshop ends.
4 sessions · $2,000
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Advanced · Know your competitors
Build Your Competitive Intelligence System
A running system that tells you when a competitor’s move matters, and stays quiet the rest of the time.
4 sessions · $2,000
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Further ahead

April 2027
BoS Europe 2027
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