Developing Your Innovation-Building Muscles With Bob Moesta

Thanks for coming to hangout with Bob. Bob and the BoS team learned a ton and we appreciate you getting involved. So much, that we would like to see you again so we’ve decided to try an experiment.

Replay the session and watch other talks from Bob below the hastily constructed experiment…

The Experiment

We want to encourage you to come and experience BoS Conference for the first time, hangout with Bob and other amazing people in Raleigh and take part in Bob’s upcoming online workshop where you can dig deeper into the the 5 skills of an innovator. It’s pretty clear that an hour is not enough.

We’ve come up with this option for you… 

BoS Conference USA Offer 

Here’s the recording of the hangout…

Bob Moesta
Bob Moesta

Bob Moesta

co-Founder, The ReWired Group

Entrepreneur, innovator and ‘the milkshake guy’ from Clayton Christensen’s famous example of Jobs-To-Be-Done, Bob was one of the principal architects of the JTBD theory in the mid 1990s.

Bob is the President & CEO of The ReWired Group and serves as a Fellow at the Clayton Christensen Institute. A visual thinker, teacher, and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education, among many others. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.

Check out Bob’s other talks here.


Next Events

BoS Europe 2025 🇬🇧

🗓️ 31 March – 01 April 2025
📍 Cambridge, UK

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