BoS Bytes

BoS Bytes – 3 Things to Make You Smarter

There’s a ton of terrible content out there. Three golden nuggets I guarantee are worth your time.

🎙 April Dunford has started a podcast – it’s called Pos!tioning

• If podcasts are your thing, you should subscribe to this! The first episode tells the story of how April accidentally fell into positioning and she explores Clayton Christensen’s Jobs To Be Done Framework and talks about how it revolutionized her approach to marketing.

📄 Jason Cohen on Failing to Predict the Future

• We dramatically, repeatedly fail to predict the future. Does that mean ‘strategy’ is senseless? Jason Cohen shares some techniques you can use to navigate a volatile world.

📽 Dharmesh Shah – Mistakes Made & Lessons Learned Building HubSpot

• Of course Dharmesh has attended and spoken at BoS many times but this might be his best talk. A reflection on 17 years of building Hubspot.

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