Sally Foote: The Stories Your Customers Tell You

Should you or shouldn’t you listen to your customers? Do they know what they want or just what they think they want? Famously, pre-automobile era, people didn’t want a car, they wanted faster horses. So how do know when to listen to your customer feedback and when not to?

In this talk from BoS Europe 2020, Sally Foote (VP of ECommerce at GoCompare) shares her experience and expertise working with some high-profile digital businesses operating at scale to manage profitable growth and innovation in their organisations.

She will explain:

  • how she uses data-driven decision-making frameworks to identify profitable opportunities that can have a potentially transformational impact
  • why listening to your customers isn’t always a good idea
  • how to know if you’re asking the right questions


Sally Foote

Now VP Ecommerce at GoCompare, Sally has been part of the team behind some high-profile digital product launches at the Guardian, the award winning Times and Sunday Times paywall, BT Sport and Photobox.

Sally has a product background and leads eCommerce at GoCompare overseeing digital marketing and product development. She loves working at the strategic execution level – creating business visions and goals and translating these into executable products that deliver tangible value for organisations and their customers.

More From Sally.

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