Rita McGrath

Rita McGrath

Rita McGrath is a longtime professor at Columbia Business School and one of the world’s top experts on innovation and growth. She is also one of the most regularly published authors in the Harvard Business Review.

Her work and ideas help CEOs and senior executives chart a pathway to success in today’s rapidly changing and volatile environments. McGrath is highly valued for her rare ability to connect research to business problems and in 2016 received the “Theory to Practice” award at the Vienna Strategy Forum.

Recognized as one of the top 10 management thinkers by global management award Thinkers50 in 2015 and 2013, McGrath also received the award for outstanding achievement in the Strategy category. McGrath has also been inducted into the Strategic Management Society “Fellows” in recognition of her impact on the field. This will be the second time she takes part in Business of Software Conference USA – she discussed how entrepreneurial business owners benefit from an understanding of the new strategy playbook back in 2013.

Talks by Rita McGrath

Creating Early Warning ScenariosApril 2020
Seeing Around CornersSeptember 2019
Software Driven Inflection Points: How Emerging Business Models Drive GrowthSeptember 2017
The End of Competitive AdvantageSeptember 2013

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