Rita is opening the Business of Software Conference with a talk that explains her ideas about the end of competitive advantage as a strategic framework and the implications of transient advantage for entrepreneurial businesses.
I caught up with her in Nottingham yesterday where I left with two things: the knowledge that we have an amazing person kicking off the conference yet again; this little interview about her ideas and what they mean for entrepreneurial businesses. Enjoy.
She says she will be particularly interested in hearing from attendees about how they pick business models for their startups.
BoS Europe 2020 BoS USA 2020
Don't Miss a Thing - Get BoS Updates
Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Join the smart people who get BoS updates. Unsubscribe anytime. We will never sell your email address.