A question of transient advantage for BoS Conference attendees from Rita Gunther McGrath

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Rita is opening the Business of Software Conference with a talk that explains her ideas about the end of competitive advantage as a strategic framework and the implications of transient advantage for entrepreneurial businesses.

I caught up with her in Nottingham yesterday where I left with two things: the knowledge that we have an amazing person kicking off the conference yet again; this little interview about her ideas and what they mean for entrepreneurial businesses. Enjoy.


Full talk, transcript and slides from the BoS Conference Talk HERE.

She says she will be particularly interested in hearing from attendees about how they pick business models for their startups.

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