Janna Bastow: From Vanity Metrics to Effective Product Culture

Janna will discuss why vanity metrics are a trap and major cause of project failure. She will share the why and how of using your product roadmap to shape an effective product culture that will set your company up for long term success.

All sounds easy until you try to put it in place so Janna will share highly practical and actionable ideas to reinforce your product culture and ensure that it aligns with the vision of your organisation and the incentives that exist across its teams.

Janna Bastow

Co-founder & CEO, ProdPad

Janna Bastow is co-founder of ProdPad, software that helps product managers plan and deliver better products. Janna also organizes ProductTank events around the world, including Mind The Product, a global community of product managers. She likes to inspire great product conversations by asking: “What problem are you trying to solve?”

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