Brennan Dunn: Email Could be Much Better

Email is still your best sales and marketing tool but you could be using it much better. Building and maintaining a healthy and engaged email marketing list is one of the primary drivers of long term value for any company. It beats social media every time, not just because you’re in control. Brennan, SaaS entrepreneur and author of, ‘Connect With New Customers, Get to Know the Ones You Have, and Keep Them All Coming Back’, will show you why email marketing activity is worth the investment

He shares some simple but effective strategies and tactics to help you use email to build closer relationships with your customers and prospects, deliver the content that builds and segments your list and can drive a higher ROI than any other marketing activity you currently do.


Brennan Dunn

CEO & Co-Founder, RightMessage

Brennan Dunn is an email and personalisation geek. For the last few years he’s focused on delivering on the promise that just about every marketing company makes: sending the right message, to the right people, at exactly the right time.

He’s the co-founder of RightMessage, a software company that helps creators better grow and learn about their audience, and recently founded Create & Sell, where he provides weekly intermediate/advanced growth ideas to creators. He started and exited successfully from We Are Titans – web agency, Planscope – SaaS, and DoubleYourFreelancing – a community for freelancers and agencies. Born in the US, he moved to the UK in 2020 where he likes to ride bikes and attempt to create things with wood, but what he really excels at is delivering actionable, fluff-free ideas that you can quickly and profitably put into action.


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AI in Your Business: Where to Start Weekly · Tue & Thu · Cohort of 12
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Participants run the Bootstrap skill between sessions and arrive at Session 2 with a correction list. They leave with a bootstrapped OS, a revised CLAUDE.md, and a first focus area identified.

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For founders already in motion, already using the tools, already tinkering. You’ve hit the ceiling that only a documented OS can break through. Over four weeks, co-facilitated by Tim Barker and Mark Littlewood, you’ll build one: CLAUDE.md, 5–8 strategy documents, one agent spec, and a Phase 1 mission.

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In-person BoS Conference 2026
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Two days with software founders and leaders who have actually built profitable businesses. No panels, no keynotes designed to impress. Talks that earned their place because the idea was worth the room’s time.

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