Playlist: Europe 2024

JOE LEECH | BOB MOESTA | IMOGEN WETHERED | ELEANOR GUNN | BILL THOMPSON | OYINDA BAMGBOSE | NINNU CAMPBELL | DUANE JACKSON | CLAIRE SUELLENTROP | BRUCE MCCARTHY

Joe Leech: Seven Traits of the Modern CEO

Joe explains why the tried and trusted playbooks of old don’t work today and why you need a different approach to leadership. He will share seven of the most common qualities of a modern leader and challenge you to consider how your leadership approach can set you apart in the 21st century.


Bob Moesta: Live Jobs to be Done Case Studies and Problem Shooting

In a highly interactive session, Bob, architect of JTBD, and long-time friend of BoS, (he loves the people he meets and is always one of the top three rated speakers), works through some of the challenges you have implementing the framework in your organisations. From running successful interviews, collecting the data, using it to drive insights that will help inform your product, sales and marketing strategies, you will hear live case studies from your peers in the audience that will help you build better products and companies.


Imogen Wethered: How to Start & Sell a Software Business in a Decade

Imogen shares some of the lessons she learned along the way in a journey that started with a hackathon she attended at age 23 where she met her Co-Founder and CTO. She talks about her experience raising funds when she did not believe she would be a unicorn, growth hacking, choosing advisers, why she decided it was time to sell, and how she ultimately steered her business to a successful exit.


Dr. Eleanor Gunn: The Top Five Regrets of the Dying & What You Can Do Now

Eleanor discusses the importance of discovering one’s true purpose as a key step in the way to long-term fulfilment.

In this interactive session, she challenges you to consider your own personal history, how it has shaped your identity and values and show how understanding that can help you lead a more meaningful life. Living a life that aligns with your values can be hard when you may have concerns about the opinions of others. 


Next Events

BoS Europe 2025 πŸ‡¬πŸ‡§

Business of Software Europe 2025. Registere now

πŸ—“οΈ 31 March – 1 April 2025
πŸ“ Cambridge, UK

Spend time with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.

BoS USA 2025 πŸ‡ΊπŸ‡Έ

BoSUSA24 Class Photo

πŸ—“οΈ To be announced soon
πŸ“ Raleigh, NC

Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.


Bill Thompson: A Talk From Another Century

Talk about the misuse of AI and the dangers it could bring if not used properly, focussing attention on the wrong things. Keeping humans at the center of the technology, not to replace. 


Oyinda Bamgbose: How Tech Can Still Save the World

Oyinda shares lessons that help you understand the opportunities, the challenges and the processes that can help technology drive change in the world. From evolving perspectives, adapting and overcoming resistance to change, and why using frameworks for guidance, she will consider how to use frameworks and tools for social impact.


Ninnu Campbell: How to Make People Fail

Ninnu shares her experiences and insights on the things people and companies do that get big stuff done or lead to the destruction of the company. She’s worked for startups and global companies, in highly regulated industries, as well as ones where there are few rules. She has a strong understanding of how to get the best from teams and how companies often fail their people. She shares the good and the bad and some frameworks to get the best from your teams and encourage them to fail.


Duane Jackson: How I Came to Appreciate Big Companies

Duane discusses how his views on entrepreneurship, starting and selling companies have evolved over time and appreciating different perspectives has been a central part of his growth as an entrepreneur. He also shares some of the things that have made his companies such irresistible targets for acquirers.


Claire Suellentrop: How to Operationalise JTBD

Claire shows you how to match your product experience with real customer needs. Your teams will be better equipped and more focused to unlock product growth and revenue.


Bruce McCarthy: Aligning Your Executive Team

Bruce shares the core principles you need to understand your stakeholders, negotiate priorities, and set and manage the metrics that will drive your teams forward together in pursuit of the strategy you have set for the business.


Thanks to our 2024 Supporters:

Next Events

BoS Europe 2025 πŸ‡¬πŸ‡§

Business of Software Europe 2025. Registere now

πŸ—“οΈ 31 March – 1 April 2025
πŸ“ Cambridge, UK

Spend time with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.

BoS USA 2025 πŸ‡ΊπŸ‡Έ

BoSUSA24 Class Photo

πŸ—“οΈ To be announced soon
πŸ“ Raleigh, NC

Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.