Be as great at business as you are at coding

Stop attending pointless events.
BoS conferences are packed with actionable ideas and strategies from experts who understand your challenges. Spend time with other brilliant gowth-minded entrepreneurs that will help you grow your business.

Whether you’re starting, scaling, or managing a large enterprise, BoS is a trusted space for software CEOs and leaders to engage in real conversations, gain actionable insights, and connect directly with industry experts. Forget the noise of poor, generic advice from forums, books, and events – at BoS, it’s about learning what actually works.

Join the next in-person conference:
BoS Europe 2025: 31 March – 1 April, Cambridge, UK

Carl Ryden

“I’m not sure I could have done this* without the things I learned at BoS and from the BoS community.” *Sold PrecisionLender for $510m

Carl Ryden
Founder/CEO, PrecisionLender

Businesses You Know Trust BoS

“BoS is the only place where I feel, professionally, amongst my peers.”

Scott Farquhar
Founder/CEO, Atlassian

Let’s Get You to the Top (BoS Style)

Watch over 400 talks from 17 years of BoS Conferences

Featuring the likes of Seth Godin, Eric Ries, DHH, Kathy Sierra, Gail Goodman, Dharmesh Shah, and many other titans of the software industry (and more you might not have heard of, but are very much worth listening to). If you’ve a question on how to build a great software company that is profitable in the long term, the answer is here.

Keep up to date

Want the newest talks & news? Get the legendary (free) BoS newsletter right now and be the first to know. Join the mailing list.

Attend a BoS Conference

You can watch content online but nothing beats spending quality time with smart people.

Next in-person conferences:

BoS Europe 2025 🇬🇧
31 March – 1 April, Cambridge, UK

Business of Software Europe 2025. Registere now

BoS USA 2025 🇺🇸
Dates TBA Raleigh, NC

BoSUSA24 Class Photo

Apply what you’ve learned

Stay connected with the community, put new ideas to work in your org and draw on the experience of others from the community as you grow.

Belong

Onboard

Soak up Knowledge


“As first time attendees, we immediately felt like we had come home at BoS. These speakers & attendees are our village.”


How we helped PDQ.com achieve from bootstrapped to a billion

Is BoS Conference the One for You?

Connections

BoS is about meaningful connections, not crowds.

People come on listen not broadcast mode. We deliver a high-value event for high-value people, not filling a room to appease sponsors.

No Fluff

BoS is about the reality of entrepreneurship, not the cartoon version. 

Talks are curated to maximise value attendees take away and uniquely, offers attendees a no quibble money-back guarantee if you attend and don’t feel you get value.

Who is it for?

If you want to learn from other smart people, take control of your company, and make better informed decisions, you will fit right in.

No matter where you are in your journey, from starting out to IPO and beyond, you will be treated as a peer by other attendees.

Vibe

From start to finish, BoS is about bringing folk together in a relaxed, fun, honest, open environment to learn the craft of building great companies in a space designed for thinking and conversation. (No DJs at networking!)






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The Competition: Close, But No BoS

Your OptionsProsCons
Tech Industry conferencesFocused on specific topics like growth, tech trends. Opportunities to meet investors, partners, and clients. Lots of people. Potential sales.Overcrowded with little opportunity for deep connections. Impersonal. Often limited to a single topic or aspect of business. Too big, making it harder to form meaningful connections. More general content, less tailored to CEOs. Feeling like you have paid to listen to a series of poor sales pitches. Too many low level people. Poor content. Often tradeshows disguised as conferences.
Peer GroupsIntimate, peer-driven conversations. Tailored advice from fellow CEOs.Limited access to expert-led content. Focused only on peer interaction, not expert insights. Finding relevant and trusted ones is hard.
BooksLearn from top authors and thought leaders. Flexible learning at your own pace.No real-time feedback or personalized advice. Limited application of concepts to your unique challenges. What books to choose and how do you get up to date information.
YouTube and Instructional videosVery good for specific technical challenges.Identifying the best content is hard. Much of the value of instruction comes from discussion.

“My favourite conference.”

Dharmesh Shah
Founder, Hubspot





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