Business of Software Online JTBD Conf – 8 Jun 2022

Online | 8 Jun ’22

12:00 – 19:00 BST πŸ‡¬πŸ‡§ | 07:00 – 14:00 ET πŸ‡ΊπŸ‡Έ

Jobs to be Done (JTBD) helps you understand what your customers are trying to achieve and focus on meeting their real needs.

In a world first – Bob Moesta, Tony Ulwick & Alan Klement, plus other outstanding practitioners, share different perspectives on how to apply JTBD across your business.

Expect interactive talks, intimate round tables and the opportunity to spend time with a special group of speakers and participants. All without stepping on a plane.


Schedule - 8 June 2022
Doors open 6.30am ET / 11.30 am BST
Speed Networking, Intros, and Welcome
Bob Moesta: Applications of JTBD Across Your Business
Breakout Discussion Options:
Claire Suellentrop: Marketing
Alan Klement: Growth and JTBD Case Study
Bob Moesta: Q&A
Tony Ulwick: The JTBD Needs Frameworks
Breakout Discussion Options:
Bob Moesta: Selling your Company with JTBD
Adrienne Barnes: Making JTBD Interviews Work
Nopadon Wongpakdee: JTBD Live Website Teardown
Alan Klement: JTBD and Growth
Rand Fishkin & Claire Suellentrop: Marketing Case Study
1.45 pm ET / 6.45 pm BST Conclusions and Networking opportunities


Bob Moesta
Applications of JTBD Across Business
+ Breakout Discussions

Alan Klement
JTBD and Growth
+ Breakout Discussions

Tony Ulwick
The JTBD Needs Framework

Rand Fishkin
JTBD SparkToro Case Study

Adrienne Barnes
Making JTBD Interviews Work

Claire Suellentrop
JTBD SparkToro Case Study
+ Breakout Discussions

Nopadon Wongpakdee
JTBD Live Website Teardowns


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Other Online BoS Confs you may be interested in:
13 July | 12 October | 9 November | 11 January

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