Business of Software Online JTBD Conf – 8 Jun 2022

Online | 8 Jun ’22

12:00 – 19:00 BST πŸ‡¬πŸ‡§ | 07:00 – 14:00 ET πŸ‡ΊπŸ‡Έ

Jobs to be Done (JTBD) helps you understand what your customers are trying to achieve and focus on meeting their real needs.

In a world first – Bob Moesta, Tony Ulwick & Alan Klement, plus other outstanding practitioners, share different perspectives on how to apply JTBD across your business.

Expect interactive talks, intimate round tables and the opportunity to spend time with a special group of speakers and participants. All without stepping on a plane.

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Schedule – 8 June 2022
Doors open 6.30 ET / 11.30 BST
Speed Networking, Intros, and Welcome
7.30 ET / 12.30 BST
Bob Moesta: Applications of JTBD Across Your Business
8.30 ET / 13.30 BST
Breakout Discussion Options:
Alan Klement: Growth and JTBD Case Study
Workato: Customer Experience as an Opportunity for Revenue Growth
10.00 ET / 15.00 BST
Tony Ulwick: The JTBD Needs Frameworks
10.45 ET / 15.45 BST
Breakout Discussion Options:
Bob Moesta & Paulina Masson: Selling your Company with JTBD
Adrienne Barnes: Making JTBD Interviews Work
Matt Lerner:
JTBD Live Website Teardown
12.00 ET / 17.00 BST
Alan Klement: JTBD and Growth
13.00 ET / 18.00 BST
Claire Suellentrop: Marketing Case Study
13.45 ET / 18.45 BST
Conclusions and Networking opportunities


Bob Moesta
Applications of JTBD Across Business
+ Breakout Discussions

Paulina Masson
JTBD & Selling Your Company Case Study

Tony Ulwick
The JTBD Needs Framework

Alan Klement
JTBD and Growth
+ Breakout Discussions

Adrienne Barnes
Making JTBD Interviews Work

Rand Fishkin
JTBD SparkToro Case Study

Matt Lerner
JTBD Live Website Teardowns

Claire Suellentrop
JTBD SparkToro Case Study

Josh Bradbury
Customer Experience as an Opportunity for Revenue Growth


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Other Online BoS Confs you may be interested in:
13 July | 12 October | 9 November | 11 January

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