Business of Software Online JTBD Conf – 8 Jun 2022

Online | 8 Jun ’22

12:00 – 19:00 BST πŸ‡¬πŸ‡§ | 07:00 – 14:00 ET πŸ‡ΊπŸ‡Έ

Jobs to be Done (JTBD) helps you understand what your customers are trying to achieve and focus on meeting their real needs.

In a world first – Bob Moesta, Tony Ulwick & Alan Klement, plus other outstanding practitioners, share different perspectives on how to apply JTBD across your business.

Expect interactive talks, intimate round tables and the opportunity to spend time with a special group of speakers and participants. All without stepping on a plane.

Missed this conf? Check out our upcoming events


Schedule

Schedule – 8 June 2022
Doors open 6.30 ET / 11.30 BST
Speed Networking, Intros, and Welcome
7.30 ET / 12.30 BST
Bob Moesta: Applications of JTBD Across Your Business
8.30 ET / 13.30 BST
Breakout Discussion Options:
Alan Klement: Growth and JTBD Case Study
Workato: Customer Experience as an Opportunity for Revenue Growth
– BREAK –
10.00 ET / 15.00 BST
Tony Ulwick: The JTBD Needs Frameworks
10.45 ET / 15.45 BST
Breakout Discussion Options:
Bob Moesta & Paulina Masson: Selling your Company with JTBD
Adrienne Barnes: Making JTBD Interviews Work
Matt Lerner:
JTBD Live Website Teardown
– BREAK –
12.00 ET / 17.00 BST
Alan Klement: JTBD and Growth
– BREAK –
13.00 ET / 18.00 BST
Claire Suellentrop: Marketing Case Study
13.45 ET / 18.45 BST
Conclusions and Networking opportunities

Speakers


Bob Moesta
Applications of JTBD Across Business
+ Breakout Discussions


Paulina Masson
JTBD & Selling Your Company Case Study


Tony Ulwick
The JTBD Needs Framework


Alan Klement
JTBD and Growth
+ Breakout Discussions


Adrienne Barnes
Making JTBD Interviews Work


Rand Fishkin
JTBD SparkToro Case Study


Matt Lerner
JTBD Live Website Teardowns


Claire Suellentrop
JTBD SparkToro Case Study


Josh Bradbury
Customer Experience as an Opportunity for Revenue Growth


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Tickets

Other Online BoS Confs you may be interested in:
13 July | 12 October | 9 November | 11 January

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