Nopadon Wongpakdee: JTBD Live Website Teardowns

In this breakout group, Nopadon will offer constructive criticism and comments on the websites of participants. You will learn whether your messaging and the structure of your site is as effective as you need it to be and offer some constructive ideas to make changes that both resonate with your customers and prospects and achieve the goals you have set yourself.

Nopadon spoke at BoS Conference Europe this year and then stepped in to deliver a similar session live on stage when one of the speakers had to drop out because of Covid. For many participants, this was the single most useful session of the conference. He will offer his feedback to you on a scale of 1-10, where 1 is very kind and 10 is completely frank. If you are taking part, you should consider asking for the feedback to be turned up to 11.

You will learn: how applying JTBD insights to your website will help you to:

  • Find specific customer language that resonates and converts
  • Identify and address the key anxieties and objections of your potential customers
  • Draft and optimise landing pages, ads and app store listings

Nopadon Wongpakdee

Co-Founder, Startup Core Strengths

A long-time practitioner of JTBD, Nopadon spent time learning from (and teaching with) Bob Moesta, pioneer of the Jobs to be Done framework. He has refined this approach in his work at Startup Core Strengths, helping over 100 startups apply the Jobs methodology specifically to accelerate growth. Previously, he was an Entrepreneur In Residence with Citi Ventures, and coached in 500 Startups’ accelerator. He’s been working on SEO and inbound  since the late 90s, and has worked with over 100 companies.

When he’s not inspiring teams Nop enjoys Thai boxing and buzzing around London on his  one-of-a-kind custom-built Triumph T100 TR9C Roadster.

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