Time after time, when you ask entrepreneurs what their greatest challenges are, they’ll tell you hiring, managing and developing talented people is at the top of the list.
How can you compete for great people in a world where, ‘the war for talent’, rages? Bob Moesta, creator of the JTBD framework, will demonstrate a different approach to hiring. In his recent book, ‘Job Moves – 9 Steps for Making Progress in Your Career’, Bob outlines an approach to thinking about your career that helps you make more informed choices about the opportunities you should pursue. In this talk, Bob will demonstrate, with case studies, how companies that understand the real reasons people decide to switch jobs, can hire better, more motivated and engaged talent.
Bob Moesta
co-Founder, The ReWired Group
Entrepreneur, innovator and ‘the milkshake guy’ from Clayton Christensen’s famous example of Jobs-To-Be-Done, Bob was one of the principal architects of the JTBD theory in the mid 1990s.
Bob is the President & CEO of The ReWired Group and serves as a Fellow at the Clayton Christensen Institute. A visual thinker, teacher, and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education, among many others. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.
Check out Bob’s other talks here.
Next Events
BoS Europe 2025 🇬🇧
🗓️ 31 March – 1 April 2025
📍 Cambridge, UK
Spend 2 days with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.
BoS USA 2025 🇺🇸
🗓️ 6-8 October 2025
📍 Raleigh, NC
❗️Early bird ticket available
Learn how great software companies are built at an extraordinary conference run since 2007 to help you build long term, profitable, sustainable businesses.