Reasons To Attend

Discover Breakthrough Ideas

Learn from experts and entrepreneurs who will teach you frameworks and ideas to unlock the potential of you and your business.

Spend Quality Time with Peers

Leadership can be lonely and you can often feel you are making it up as you go along. You are not alone at BoS where you can be open about the challenges you face and are sure to find someone who has been there before and is willing to help you.


Get Hands-on Training in Workshops

Each day features inspiring talks with practical hands-on workshop sessions mixed in for good measure.


Get Up To Speed on Best Practice

Business of Software is about working on your business, not in it. Join fellow founders and leaders from the SaaS industry to learn together from some of the worlds top thinkers.

Have Fun!

Whether you join us in USA or UK, we keep everything in one location meaning you can make the most of your valuable time meeting others, dining with new and old friends, and exploring the local area.

On stage shot of the crowd cheering at BoS Europe 2023

Don’t Just Take Our Word For It:

Hands-down the best conference for Software CEOs.

Gail Goodman, Former CEO Constant Contact

My favourite conference.

Dharmesh Shah, Founder Hubspot

“I’m not sure I could have [sold PrecisionLender for $510m] without the things I learned at BoS and from the BoS community.”

Carl Ryden, Founder/CEO PrecisionLender

I’ve attended hundreds of conferences around the world and BoS is hands down the best conference. Prepare to learn, be inspired and make life long connections.

– Betsy Weber, Regional Manager Global Community, Microsoft

“Simply the best software conference that anyone can attend.

– Des Traynor, Co-Founder CSO Intercom

“There’s so few events of any type that have stayed so consistently, impactful. As an attendee in the early days I can point to specific advice I got that changed the course of the business, which is crazy.”

– Chris Savage, CEO & co-founder, Wistia

“It’s my ongoing annual education (not training) on the state of the software industry and startup arena

– Michael Schader, CEO NowSight

“Terrific Community of entrepreneurs of all sizes that are in similar areas and willing to share.

– Scott Osborne, Founder CEO, Total Synergy

“The best place to learn practical lessons that can be applied to your business right away.

– James Avery, Founder CEO, Kevel

“As first time attendees, we immediately felt like we had come home at BoS. These speakers & attendees are our village.

– Elizabeth Harding, Co-Founder, InventoryLab

“Your business is a product. Treat it accordingly. BoS shows you how.

– Patrick Quinn, co-founder CEO, Zaimirai, Webapper

“BoS is the only place where I feel, professionally, amongst my peers

– Scott Farquhar, Founder/CEO, Atlassian

Next Events

BoS USA 2023

BoS USA 2024 πŸ‡ΊπŸ‡Έ

23-25 Sept 2024 at Raleigh, NC

Learn how great software companies are built to help you build long-term, profitable, sustainable businesses.

The Road to Exit 🌐

Next Cohort Starts September 2024
A BoS Mastermind Group
facilitated by Mr Joe Leech

Hangout with Bob Moesta 🌐

11 July 2024 at 2pm BST
An online Q&A with the lifelong innovator and coarchitect of the JTBD theory.

If you are interested in partnering with BoS for one of our events, you can find out more or get in touch to start a conversation.

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