Reasons To Attend

Discover Breakthrough Ideas

Learn from experts and entrepreneurs who will teach you frameworks and ideas to unlock the potential of you and your business.

Spend Quality Time with Peers

Leadership can be lonely and you can often feel you are making it up as you go along. You are not alone at BoS where you can be open about the challenges you face and are sure to find someone who has been there before and is willing to help you.

BoSUSA22

Get Hands-on Training in Workshops

Each day features inspiring talks with practical hands-on workshop sessions mixed in for good measure.

BoSEU22

Get Up To Speed on Best Practice

Business of Software is about working on your business, not in it. Join fellow founders and leaders from the SaaS industry to learn together from some of the worlds top thinkers.

Have Fun!

Whether you join us in USA or UK, we keep everything in one location meaning you can make the most of your valuable time meeting others, dining with new and old friends, and exploring the local area.

On stage shot of the crowd cheering at BoS Europe 2023

Don’t Just Take Our Word For It:

Hands-down the best conference for Software CEOs.

Gail Goodman, Former CEO Constant Contact

My favourite conference.

Dharmesh Shah, Founder Hubspot

“I’m not sure I could have [sold PrecisionLender for $510m] without the things I learned at BoS and from the BoS community.”

Carl Ryden, Founder/CEO PrecisionLender

I’ve attended hundreds of conferences around the world and BoS is hands down the best conference. Prepare to learn, be inspired and make life long connections.

– Betsy Weber, Regional Manager Global Community, Microsoft

“Simply the best software conference that anyone can attend.

– Des Traynor, Co-Founder CSO Intercom

“There’s so few events of any type that have stayed so consistently, impactful. As an attendee in the early days I can point to specific advice I got that changed the course of the business, which is crazy.”

– Chris Savage, CEO & co-founder, Wistia

“It’s my ongoing annual education (not training) on the state of the software industry and startup arena

– Michael Schader, CEO NowSight

“Terrific Community of entrepreneurs of all sizes that are in similar areas and willing to share.

– Scott Osborne, Founder CEO, Total Synergy

“The best place to learn practical lessons that can be applied to your business right away.

– James Avery, Founder CEO, Kevel

“As first time attendees, we immediately felt like we had come home at BoS. These speakers & attendees are our village.

– Elizabeth Harding, Co-Founder, InventoryLab

“Your business is a product. Treat it accordingly. BoS shows you how.

– Patrick Quinn, co-founder CEO, Zaimirai, Webapper

“BoS is the only place where I feel, professionally, amongst my peers

– Scott Farquhar, Founder/CEO, Atlassian

Next up

Register now

BoS OS is how founders harness AI to run their company, not as a chatbot, but as a system. See how it works →

Not sure which workshop is for you? Start with the stage that matches where you’re at.

Start here

New to this? Start here
Try It
Not sure AI can do anything real for your business yet? See it work on your own company, low-risk, over two sessions.
2 sessions · $500 · 12 seats
Register now

Ready to build your foundation?

Foundation
Getting Started: What Does AI Know About You?
You’ve got an idea for how AI could help your business. Leave with it actually understanding your company well enough to help.
2 sessions · $500
Register now
Foundation
How to Show AI How to Help You
You’ve got a system running but it’s not really being used. Sharpen it so it actually helps you make decisions.
2 sessions · $500
Register now

Have your basics running? Get going with confidence

Stage 1
Get Going With Confidence
Turn a real task into something you can actually measure, then practise a safe, low-stakes build before you do it for real.
2 sessions · $500
Register now
Stage 1
Your First Mission
Pick something in your business that actually matters, get pushback from other founders in the room, then make it real.
2 sessions · $500
Register now

Already running your OS? Put it to work

Advanced · Flagship
Build Your AI Company Operating System
Four weeks from now, two things you asked AI to handle are actually running in your business, not sitting in a document.
4 weekly sessions · $2,000
Register now
Advanced · Find better prospects
Build Your ICP and Prospecting System
Stop guessing who your best customers are. Leave with a system that finds them for you, running.
4 sessions · $2,000
Register now
Advanced · Learn from customers
Build Your Customer Signal System
Turn scattered customer conversations into one system that tells you what actually matters, before the workshop ends.
4 sessions · $2,000
Register now
Advanced · Know your competitors
Build Your Competitive Intelligence System
A running system that tells you when a competitor’s move matters, and stays quiet the rest of the time.
4 sessions · $2,000
Register now

Further ahead

April 2027
BoS Europe 2027
Get notified

If you are interested in partnering with BoS for one of our events, you can find out more or get in touch to start a conversation.

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